RESEARCH
Mothers to spend 450 bucks for Back to School 2007
Back to school creates new family priorities, plans and resolutions. It's also not cheap, according to a new study released today by the Marketing to ...
Full story Arbitron adds Wenatchee, Washington in the Fall survey
Arbitron has added Wenatchee, Washington to its Fall 2007 Radio Ratings Survey. With an estimated of 220,700 persons who are age 12+, Wenatchee ranks at ...Sports sponsorships to hit 13.24 billion by 2011
While online and mobile channels are emerging as increasingly viable ways to deliver sports content, information and advertising to sports fans, traditional media make up ...Branding increases pricing consumers willing to pay for Surround Sound
Among consumers who indicate they are highly interested in having a premium surround sound system in their next vehicle, more than 80% are willing to ...Citadel signs for PPM
Arbitron proudly announced the signing of another giant radio group for Portable People Meter (PPM) ratings data as the new service rolls out to the ...Nielsen study examines shoppers' body language
Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and ...Social networking application market to grow 120% this year
The social networking application market was relatively small in 2006, coming in at 46.8 million, a new study published by IDC reports. By 2009, however, ...Viral marketing missteps reach "epidemic" proportions
JupiterResearch reports viral marketing efforts have failed to effectively reach the mass audiences advertisers had anticipated. Despite the growing popularity of such social media sites ...Another study suggests TV troubles
Here in the US watchdogs are busily engaged in linking childhood television habits with obesity. A new study from New Zealand suggests that there are ...Spending on dorm furnishings, electronics drives back-to-college sales
According to NRF's 2007 Consumer Intentions and Actions Survey, students and their parents will spend a combined average of 956.93 on back-to-college merchandise, up from ...Social marketing efforts fall short with influential brand advocates
JupiterResearch has found that, although nearly one-quarter of all online adults are considered influential brand advocates, they actually spend more time online researching and purchasing ...DVRs in one out of five households
New consumer research from Leichtman Research Group based on a survey of 1,300 households throughout the US, found that over one in every five households ...Video gamers profiled-they're not just 18-34
"To game or not to game," that is the question many on Madison Avenue are contemplating as they look for ways to integrate digital platforms ...Top US websites enjoy high visitor retention rates
Nielsen//NetRatings announced the leaders in three key Web categories - search, career development and multi-category travel - enjoyed high month-over-month visitor retention rates from June ...Hispanic market composed of several niche markets
Madison Avenue often homogenizes ethnic markets under tidy categories such as African American, Hispanic and Asian Americans. However, BIGresearch's latest Simultaneous Media Survey (SIMM 10) ...
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- SBS launches “La Raza 106.3” in Miami
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
- Nielsen moves sweep for DTV transition
- Canadian radio sales up 8.8%
- More on overnight staffing
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...