RESEARCH
Coors Field is World Series champion
The Boston Red Sox may have won the World Series ball game, but Coors Field won the World Series sponsorship game, The Nielsen Company said. ...
Full story Nielsen launches "'DemoWatch"
The Nielsen Company has launched DemoWatch, a new feature of its web-based commercial tracking service KeepingTrac that will enable advertisers to monitor demographic composition of ...News/Talk top format for organics consumer
Scarborough Research issued an analysis which finds 25% of adults who have used organic food within the past month listen to the News/Talk/Information radio format. ...They told you so!
BIGresearch VP/Strategy Phil Rist brought up an article the company wrote for us in January 2006, that might explain some of the PPM issues the ...Week 2: Broadcast 96, cable 4
In the second week of the broadcast season, which ended Sunday, October 7th, broadcast networks delivered 96 of the top 100 primetime programs in A18-49 ...For mobile TV, technology is no longer the issue
As recently as 2001, some mobile communications experts were saying that mobile television might be a reality within 20 years, but would probably arrive much ...Project Apollo study shows price sensitivity can be affected by exposure
Project Apollo pilot data indicates that marketers can identify consumer groups whose sensitivity to price depends on their exposure to advertising. Project Apollo, is the ...Nielsen sees shifts in political contributions
Eight of the 10 demographic segments most likely to contribute to a Presidential campaign which include the most affluent, influential and well-educated voters, made a ...Late night talker viewers keep watching tube during strike
Talk may be cheap in some parts of the country, but in Hollywood right now it is one of the most valuable commodities as the ...Spring 2007 Diary Credit Update: Internet Radio
Less than 1% of in-tab diaries continue to contain listening to internet radio. During a 30 market Fall 2006 analysis, the following info was gathered ...One in five men haven’t started holiday shopping
No matter which way you choose to look at it, procrastinators abound this holiday season, but the biggest holiday dawdlers this year are men, according ...Target, Wal-Mart, Macy’s top list of favorite holiday ads
TV ads are catching shoppers’ attention in creative ways this year, from an Advent calendar filled with top toys to a bevy of celebrities decorating ...Nov. consumer sentiment lowest since 2005
Consumer sentiment continued to slide in November, according to a monthly survey released by the University of Michigan. The November consumer sentiment index was 75.0, ...Spanish-language ad spending remains strong, Nielsen reports
Total ad spending in Spanish-Language media for the first half of 2007 reached 2.87 billion, reporting a 2.3% increase over the same time period last ...Survey: majority of web users prefer current model of online ads
On the first day of the Federal Trade Commission's (FTC) workshop on "Online Behavioral Targeting," the Direct Marketing Association (DMA) indicated that providing relevant marketing ...
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- SBS launches “La Raza 106.3” in Miami
- Canadian radio sales up 8.8%
- More on overnight staffing
- WNEW returns to its roots
- Fred Jacobs assesses Jim Boyle's P1 advice to radio
mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...