MetLife has launched a review of creative and media duties on its consumer-directed advertising. The client notified incumbents — Young & Rubicam and Mediaedge:cia and has begun contacting other agencies about the review, according to AdWeek. Y&R has had the business for decades.
Source Martin in New York is managing the review according to the story.
The review does not include digital work, now placed with Neo@Ogilvy in New York nor B2B efforts, handled by Bernstein-Rein Kansas City.
MetLife spent more than $56 million last year, per Nielsen numbers.
