MFM-Borrell: Benchmarking local media’s digital revenues

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MFMBorrellMost local TV, radio and newspaper outlets are leaving money on the table by not focusing on digital media when selling advertising to local businesses. That’s one of the finding in a new joint research study conducted by MFM – the Media Financial Management Association and Borrell Associates.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.