By Joe Takash, Victory Consulting
Think of all the time you have put in, and the energy you’ve exhausted, on attempts to cajole client contacts who love to say “no” but can’t really say “yes.” It can be a frustrating, morale-beating process. It also happens to be bad for your business’ bottom line.
Making a connection with the buyer, the individual who can say “yes,” isn’t always easy. Aim low or aim high and, well, you know what you get.
I believe the following tips are both necessary and instrumental for getting bigger deals in less time, from the people who have the authority to say yes.