Do Media Planners Understand U.S. Commuters?


itunespics-303Pierre Bouvard, Chief Insights Officer of Cumulus Media-owned Westwood OneĀ and former President/EVP of Sales and Marketing at Arbitron, has a recommendation for media planners who are a part of the “bridge and tunnel crowd” or, alternatively, ride the Subway around town from wherever they may live in Brooklyn, Queens or Manhattan.

What does he suggest? Get out of your Gotham bubble, ad industry cadets, and understand how America commutes.

Doing so could greatly impact how you formulate media plans, and more accurately make budgeting decisions on behalf of a client.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.
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