Minneapolis and Department Stores spots revealed

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According to Arbitron, Minneapolis, MN is the 16th largest radio market with a population of 2,712,500. According to Media Monitors, the #1 radio advertiser in that market was Menards with 577 ads. Geico was #2 airing 542 announcements, while The Home Depot slotted in #3 with 500 spots. White  Castle was #4 running 420 spots and CBS TV Network was #5 with 410 spots. Toyota was #6 366 commercials, while Shane Company was #7 with 348 spots. Centerpoint Energy was #8 with 348 spots and Rainbow Foods was #9 with 343 spots. Wal-Mart climbed from #13 to #10 with 330 spots.


KOHL’S is king this week with 17,667 spots making them #1. MACY’S was #2 running 15,324 commercials, while BURLINGTON COAT FACTORY wrapped up #3 with 2,380 spots. JCPENNEY was #4 airing 2,039 announcements and SEARS landed in #5 with 1,200 spots. FRED MEYER was in at #6 with 1,198 spots, while LORD & TAYLOR jumped from #22 to #7 with their 566 spots. THE BAY hit #8 with 532 spots and BEALLS, INC was #9 running 508 spots. And coming in #10 in the Department Store category last week was T.J.MAXX with 285 spots.

NATIONAL STATISTICS
GEICO wins the crown this week with 56,394 spots. THE HOME DEPOT demoted to #2 with 35,805 spots. WAL-MART moved from #18 to #3 with 32,140 ads, while MCDONALD’S held steady at #4 with 23,998 spots. AUTOZONE sped up to #5 from #10 with 23,989 spots.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.