Mobile DTV Consumer Showcase launches in DC

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Marking the launch of the DC Mobile Digital Television Consumer Showcase, a four-month consumer experience of mobile digital television (Mobile DTV) devices and services, lawmakers and regulators joined broadcasters and technology companies 5/24 to see and hear the latest in Mobile DTV technology.


Demonstrated at the Newseum are an array of consumer devices, including Mobile DTV-equipped Samsung phones, Dell Inspiron Mini 10 netbooks, portable DVD players from LG Electronics and Tivizen Mobile DTV receivers from Valups. All of these devices are the centerpiece of the DC Consumer Showcase launched this month with hundreds of area consumers who are being asked to provide feedback through daily diaries, market research and focus groups.

The Washington showcase involves nine DC-area TV stations broadcasting more than 20 Mobile DTV channels with dozens of programs that are now available throughout the DC-Baltimore viewing area on specially-equipped Mobile DTV receiving devices. The showcase includes interactive consumer voting and polling, interactive educational content, “clipcasting” that delivers video on demand, interactive advertising, electronic service guides for program information, closed captioning and emergency alerts.

“The DC Showcase is a comprehensive demonstration of the scope and breadth of today’s Mobile DTV programming and devices,” said Dave Lougee, OMVC board member and president of Gannett Broadcasting. “We are looking forward to hearing how consumers use the technology and learning from their experiences.” Lougee said the following DC-area stations are participating in the showcase:

WRC (NBC Universal)
WTTG (Fox)
WDCA (Fox)
WPXW (ION Media Networks)
WFDC (Univision)
WHUT (PBS/Howard University/Public Radio)
WUSA (Gannett Broadcasting)
WNVC (MHz Networks)
WNUV (Sinclair Broadcasting)

In addition to the local TV stations, national TV content providers, transmission and encoding vendors, device manufacturers, middleware companies and leading market research firms all are participating in the showcase, including:

Wireless carrier Sprint;
Global satellite operator SES WORLD SKIES, which is providing service development expertise for the Showcase;
TV transmitter and encoder manufacturers Harris Broadcast, Rohde & Schwarz, and Thomson Grass Valley, and encoding equipment supplier Envivio;
Equipment suppliers Nagravision, iSet, and DTVInteractive;
Middleware and Electronic Service Guide providers Expway and Roundbox;
Component supplier Hauppauge Computer Works;
Professional service firms Harris Interactive, Rentrak Corporation, Tribune Media Services, and RRD;
The Television Bureau of Advertising (TVB) and the Ad Council;
Premium TV programmers Fox Cable, NBC Universal Cable, and others t/b/a.  


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.