Monday a Smash for NBC

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NBCMonday Results:


From 8-10 p.m. ET, “The Voice” (6.1 rating, 16 share in adults 18-49, 16.7 million viewers overall) jumped week to week by 13 percent in 18-49 rating (to a 6.1 from a 5.4) and by 12 percent in total viewers (16.663 million vs. 14.894 million), to claim its top results in four weeks, since the show’s regular-slot Monday debut the night after the Super Bowl.  Versus last year’s fifth regular telecast, “The Voice” last night was up 61 percent in 18-49 rating (to a 6.1  from a. 3.8) and up 96 percent in total viewers (16.663 million vs. 8.488 million.

With last night’s start of the dramatic Battle Rounds, “The Voice” delivered its #3 best results ever, behind only this year’s premiere following the Super Bowl and the next day’s regular-slot debut.

“The Voice” dominated its time period last night in all key ratings categories.  From its first half-hour to its fourth, “The Voice” grew by 18 percent in 18-49 rating (to a 6.5 from a 5.5) and by 10 percent or 1.5 million persons in total viewers (17.1 million vs. 15.6 million).

“The Voice” has now generated NBC’s five highest non-Olympic 18-49 ratings in this slot in nearly four and a half years (since September 24, 2007).

At 10 p.m. ET, “Smash” (2.7/7, 7.9 million viewers overall) delivered three-week highs in 18-49 and total viewers, up week to week by 17 percent in 18-49 rating (to a 2.7 from a 2.3) and up 19 percent or 1.2 million persons in total viewers (7.872 million vs. 6.638 million).  Note that “Smash” grows by an average 33 percent above these next-day “live plus same day” 18-49 ratings when Nielsen adds the extra time-shifted viewing included in “live plus seven day” results

Versus CBS and ABC encore competition, “Smash” won the hour in all key categories.

“Smash” has now delivered NBC’s five highest 18-49 ratings in in this time period since September 20, 2010 Last night’s “Smash” beat NBC’s time-period average this season prior to “Smash” by 170 percent n 18-49 rating (with a 2.7 vs. a 1.0) and by 104 percent in total viewers (7.872 million vs. 3.864 million).

NBC dominated the night in all key categories and more than doubled #2 ABC in 18-49 (4.9 vs. 2.1).  NBC has now won four of the last five Mondays in 18-49 after having not won an in-season Monday with regularly scheduled programming in four years

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/8 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.1/6 with an encore; and ABC’s combo of “Nightline,” 3.2/8; and “Jimmy Kimmel Live,” 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore; “Late Show,” 0.5/2 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households with an encore) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4 with an encore).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2 with an encore).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

For the Week:

With “The Voice” tying as the #1 show of the week in adults 18-49, NBC has delivered an average 1.9 rating, 5 share in adults 18-49 and 5.7 million viewers overall for the week of February 27-March 4, according to in-home viewing figures from Nielsen Media Research.

Versus the same week last year, NBC is up 19 percent in 18-49 rating (with a 1.9 vs. a 1.6) while ABC, CBS and Fox were all down.  NBC is also up versus the same week last year in all other key ratings categories: adults, men and women 18-34; men and women 18-49; adults, men and women 25-54; plus total viewers.

The Monday hit “The Voice” tied Thursday’s edition of Fox’s “American Idol” as the #1 show of the week in adults 18-49 with a 5.4 rating each, marking the fourth time in five weeks “The Voice” has been #1 or tied for #1 among primetime series on ABC, CBS, NBC or Fox.

Primetime averages for the week of February 27-March 4 in adults 18-49 were Fox (3.4/9), CBS (2.2.6), ABC (1.9/5), NBC (1.9/5) and CW (0.4/1).  In overall total viewers the weekly averages were Fox (10.5 million), CBS (10.2 million), ABC (6.4 million), NBC (5.7 million) and CW (1.1 million)..

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(Source: NBC)


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