Triton Digital released Tap Podcast, a version of its advertising platform adapted for podcast publishers.
Special features are meant to provide flexible and advanced targeting capabilities to control the reach and efficacy of inserted ads.
Publishers can dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. Ads can be targeted based on a number of parameters, including geo-location, aggregator, tags, or specific episodes.
Triton Digital SVP/GM Streaming Richard Hill says as the podcast business grows, it’s important to enable publishers to easily and efficiently monetize that audience.