Most of the nation is on Nielsen’s RADAR

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Nielsen1No matter how you slice or dice it, anywhere between two thirds to three fourths of the American population was exposed to advertising on network radio during a given week, according to Nielsen Audio’s December report.


The baseline is 66.6% — that’s the percentage of Americans aged 12 or older who hear a network radio ad at least once per week. 46 networks are measured for the report.

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