The NAB, with the support of the Committee on Local Television Audience Measurement (COLTAM), passed an important resolution regarding Nielsen’s local television measurement methods. The resolution passed with unanimous support during the 2/5 NAB Board of Directors regularly-scheduled winter board meeting in DC. The resolution reads as follows:
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The NAB, with the support of the Committee on Local Television Audience Measurement (COLTAM), passed an important resolution regarding Nielsen’s local television measurement methods. The resolution passed with unanimous support during the 2/5 NAB Board of Directors regularly-scheduled winter board meeting in DC. The resolution reads as follows:
