NAB Labs has morphed into PILOT, a coalition to bring together broadcasters, measurement firms, advertisers and technology companies to advance broadcast technology and innovation.
The point is to help define key areas to develop innovative technologies and services for media companies with an emphasis on multi-platform distribution.
Initial members include Nielsen, Google, Accenture, Akamai, Frankly, Shareablee and Yahoo!
NAB has hired John Clark to run the program; he comes to the broadcast trade lobby from Reese News Lab in the School of Media and Journalism at the University of North Carolina at Chapel Hill. Prior, Clark developed, built and managed television Websites and mobile applications.
NAB EVP/CTO Sam Matheny says as the definition of what it means to be a broadcaster widens, it’s critical to work with both traditional and new media partners on innovations to meet the needs of future generations of consumers.
PILOT will build on the work of NAB Labs, the tech division NAB created in 2012 to help radio and television innovate for the future. Labs has helped to develop next-gen television, hybrid radio for smartphones and AM HD Radio drive tests.
Pilot charter members are considered associate NAB members and will participate in NAB tech program development, conventions and networking events.