After experimenting with publishing a test issue of Nash Magazine last fall through their own Modern Luxury Media subsidiary, Cumulus CEO Lew Dickey tells Bloomberg BusinessWeek they will instead partner with American media’s Country Weekly to take the Nash brand to print over the next couple of quarters. The publication will also be part of an expanded digital presence for the Nash brand (www.NashWeekly.com). Cumulus also registered NashGrill.com and NashGrille.com for a potential expansion of the brand into the restaurant biz.
The article also noted thay In December 2013, according to Nielsen, 94.7 Nash FM, reached a 988,000 cume, making it the 19th most popular station in the NYC market.
Dickey says he’s pleased with the station’s performance: “It’s beating our revenue projections,” Dickey told Bloomberg. “We ran it on a break-even basis in 2013. It will be profitable in 2014.”
In November, CCME announced an extensive cross-platform partnership with the country cable television network CMT. “The battle of country music radio-lifestyle brands, in other words, is just getting started,” noted Bloomberg.
See the Bloomberg BusinessWeek story here.
