NBA Digital launches

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NBA Turnstile is the first professional sports multiplatform check-in app that will reward fans for attending and watching live games, and connect them to social media platforms such as Foursquare, Gowalla, Twitter, Facebook, and Fanvibe through the league’s digital products.  Available during the 2010-11 NBA season, NBA Turnstile will be accessible through NBA Game Time, the NBA’s mobile application that provides video highlights, scores, statistics, player info and more.
 
NBA Turnstile, developed in conjunction with Fanvibe, will combine virtual and location based check-ins for fans during all NBA games allowing them to compete against each other to unlock virtual badges, earn NBA prizes, and receive special discounts. The combination of physical and virtual check-ins and the integration with major location-based networks also creates a platform for teams  and advertisers as well. The app will reward fan loyalty with weekly, monthly, and season long badges, in addition to unlocking virtual content tied to special NBA events during the year, such as Christmas Day Games, NBA All-Star, and The Finals.  Overall, fans will be able to access NBA Turnstile through websites, mobile, and select connected devices. 


Features include:
Foursquare, Gowalla, and Fanvibe: Users of each social networking platform can log into NBA Turnstile with their existing account information to receive credit for in arena and location based check-ins.  As part of a new relationship, fans will also be able to access NBA Turnstile through Fanvibe.

Facebook and Twitter: During games fans will be able to connect directly with other fans through Facebook, Twitter, and other platforms, through a special “Shoutout” feature on NBA Turnstile. 

NBA Team / In Arena: NBA Turnstile will allow fans in arena during games to compete against each other to unlock virtual badges, earn discounts, and receive special merchandise and ticket offers.  Many teams including Boston, Dallas, Golden State, New Orleans, New York, and Phoenix will create custom experiences for fans.

NBA Tune-In: NBA Turnstile will allow fans to unlock special badges for watching nationally televised NBA games on ABC, ESPN, TNT and the league’s 24-hour network, NBA TV.  ESPN will feature an exclusive RV badge for fans, highlighting the NBA on ESPN RV campaign. 

NBA Digital is the NBA’s cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. The offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.