NBC Awake and growing on Thursday

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Thursday Results:

  • At 10 p.m. ET, the premiere of “Awake”      (1.9/3 in 18-49, 6.2 million viewers overall) captured NBC’s highest      non-sports rating in this time period since May 19, 2011 and biggest      overall audience since April 15, 2010.   Versus NBC’s season      averages in the time period, “Awake” is up 58 percent in 18-49 rating      (with a 1.9 rating vs. a 1.2) and up 44 percent or 1.9 million persons in      total viewers (6.247 million vs. 4.327 million).
  • “Awake” is #1 in the hour among      ABC, CBS and NBC in adults 18-49, adults 18-34 and other key demos versus CBS’s rebroadcast      of “The Mentalist” and ABC’s “Jimmy Kimmel Live”      encore.
  • At 8 p.m. ET, “30 Rock” delivered a 1.4/4      in 18-49, 3.8 million viewers in a competitive time period versus Fox’s      “American Idol,” CBS’s encore “Big Bang Theory” and      ABC’s rebroadcast “Wipeout.”   In total viewers,      “30 Rock” is currently up versus one week ago by 2 percent      (3.773 million vs. 3.700 million) and up versus two weeks ago by 5 percent      (3.773 million vs. 3.592 million).
  • At 8:30 ET, “Parks and Recreation” (1.7/5      in 18-49, 3.8 million viewers overall) built on its lead-in by 21 percent      in 18-49 rating.  “Parks and Recreation” maintained a 1.7 in 18-49      for a fifth consecutive telecast and delivered its biggest overall      audience in five weeks.  Week to week, “Parks and Rec” is up 10      percent in total viewers (3.778 million vs. 3.427 million).  In the      competitive time period versus Fox’s “American Idol,” CBS’s      “Rob” and ABC’s encore “Wipeout,” “Parks and      Rec” is #2 among those shows in adults, men and women 18-34.
  • From 9-9:31 p.m. ET, “The Office” averaged      a 2.5/7 in 18-49 and 5.0 million viewers overall, building on its lead-in      by 47 percent in 18-49 and 31 percent in total viewers.  In the time      period, “The Office” is #2 among ABC, CBS, NBC, Fox and CW in      adults 18-34 and men 18-34 in a competitive time period versus Fox’s      “American Idol” and encores of ABC’s “Grey’s Anatomy”      and CBS’s “Person of Interest.”
  • At 9:31 ET, “Up All Night”      averaged a 1/6/4 in 18-49 and 3.5 million viewers overall in a competitive      time period versus the concluding half-hours of Fox’s “American      Idol” and encores of ABC’s “Grey’s Anatomy” and CBS’s      “Person of Interest.”  Pending updates, “Up All Night” is      up 2 percent versus one week ago in total viewers (to 3.478 million from      3.422 million) and up 17 percent versus two weeks ago (3.478 million vs.      2.978 million).  In the time period, “Up All Night” is #2      among ABC, CBS, NBC, Fox and CW in adults, men and women      18-34.

In Late-Night Metered Markets Thursday night:

  • In Nielsen’s 56 metered markets, household      results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s      “Late Show with David Letterman,” 2.4/6; and ABC’s combo of      “Nightline,” 3.0/7; and “Jimmy Kimmel Live,”      1.5/5.
  • In the 25 markets with Local People Meters,      adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4;      “Late Show,” 0.6/3; “Nightline,” 0.9/4; and      “Jimmy Kimmel Live,” 0.5/3.
  • At 12:35 a.m., “Late Night with Jimmy      Fallon” (1.5/5 in metered-market households) beat CBS’s “Late      Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with      Local People Meters, “Late Night” (0.5/3 in 18-49) topped      “Late Late Show” (0.3/2).
  • At 1:35 a.m., “Last Call with Carson      Daly” averaged a 0.9/4 in metered-market households and a 0.3/2 in      adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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