NBC: “Blacklist” matches highest rating since week 2

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NBCFor the Week: NBC has finished #2 for week 5 of the 2013-14 season in adults 18-49 behind only World Series-boosted Fox, which aired baseball on four of seven nights last week.   It’s the only time a Big 4 network has out-rated NBC for a week so far this season in adults 18-49


•           Through five weeks of the new season, NBC is equaling its year-ago 3.1 rating in adults 18-49, to match the network’s highest five-week average in six years (since 2007, 3.4).

•           NBC is leading the season by 0.4 of a point (3.1 vs. Fox’s 2.7), matching the biggest margin in 11 years for any net five weeks into the season (since NBC led by 0.7 of a point in 2002).  On a percentage basis, NBC’s 15% margin also equals the biggest lead for any net at five weeks in 11 years (since NBC led by +17% in 2002).  NBC is also leading the season among ABC, CBS, NBC and Fox in adults 18-34, adults 25-54, all key adult-female demos, men 18-49 and men 25-54.

•           In total viewers, NBC ranks #2 for the season, its highest total-viewer ranking five weeks into the season in 11 years (since 2002).

•           NBC’s season average of 9.7 million viewers is its biggest overall audience five weeks into the season in seven years (since 2006, 10.2 million).  Versus one year ago, NBC is up 16% season to date in total viewers (9.7 million vs. 8.4 million).

•           For the week, NBC delivered three of the top six primetime telecasts on ABC, CBS, NBC and Fox in adults 18-49: “Sunday Night Football” (#1), Monday’s “The Voice” (#4) and Tuesday’s “Voice” (#6), while “The Blacklist” tied for #10.  Rankings exclude sports pre- and post-game shows.  Also ranking among the top 40 primetime programs on the Big 4 were “Chicago Fire” (tied for #29), “The Biggest Loser” (tied for #32) and “Dracula” and “Grimm” (tied for #36).

•           “Sunday Night Football” was also #1 among primetime telecasts on the Big 4 in adults 18-34, adults 25-54, all key male demos and teens 12-17, while Monday’s “The Voice” was #1 on ABC, CBS, NBC and Fox in women 18-34 and kids 2-11 .

WEEKLY RESULTS

Adults 18-49, L+SD

Net… Week 5, 2012… Week 5, 2013…Diff

NBC…2.5…2.4…Down 4%

CBS…2.1…1.9… Down 10%

ABC…2.2…1.7… Down 23%

Fox…3.3…3.3…Even

Total Viewers, L+SD

Net… Week 5, 2012… Week 5, 2013…Diff

NBC…7.056 million …7.742 million…Up 10%

CBS…10.145 million…9.448 million…Down 7%

ABC…7.626 million …6.768 million…Down 11%

Fox…10.687 million …11.347 million…Up 6%

SEASON AVERAGES

Adults 18-49, “Most Current”

Net… STD 2012… STD 2013…Diff

NBC…3.1…3.1…Even

CBS…2.7…2.6…Down 4%

ABC…2.5…2.4…Down 4%

Fox…2.6…2.7…Up 4%

Total Viewers, “Most Current”

Net… STD 2012… STD 2013…Diff

NBC…8.404 million …9.711 million…Up 16%

CBS…11.466 million…11.468 million…Up 0.0%

ABC…8.832 million …8.336 million…Down 6%

Fox…7.656 million …8.032 million…Up 5%