It’s been 10 full months since WBTS-LD — using PSIP Channel 8 and digital channel 46 — signed on the air as “NBC Boston.”
The former WTMU-LD was acquired on Aug. 31, 2016 for $100,000 by NBCUniversal from Telemundo affiliate partner ZGS Communications and on Jan. 1 replaced Sunbeam Television’s WHDH-7 as the main NBC affiliate for the Boston DMA.
Since then, “NBC Boston” has struggled to win over viewers to its local newscasts. But, NBCUniversal is hardly giving up. In fact, it’s just engaged in a complex deal that transfers a channel-sharing agreement tied to a Class A TV station that fetched millions in the FCC spectrum auction to WBTS — presumably to bump up its signal in the greater Boston area.
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