NBC has wrapped its annual upfront negotiations with commitments in the area of $2.5 billion–up 11% from a revised estimate of $2.25 billion last year. That’s the best rate increases so far, topping CBS and ABC, which recently concluded their upfront negotiations.
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NBC has wrapped its annual upfront negotiations with commitments in the area of $2.5 billion–up 11% from a revised estimate of $2.25 billion last year. That’s the best rate increases so far, topping CBS and ABC, which recently concluded their upfront negotiations.
