NBC Friday, encore ‘Law & Order’ ranked #2; ‘Jay Leno’ pacing even

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At 8 p.m. ET, an encore telecast of  “Law & Order” (1.3/4 in 18-49, 6.8 million viewers overall) ranked #2 in the time period in adults 18-49 (tie), total viewers and other key categories versus all original programming on the other major networks.   


At 9 p.m. ET, “Dateline NBC” (1.4/4 in adults 18-49, 7.3 million viewers overall) finished #2 among the major networks in the time period in total viewers, adults 25-54 and other key categories.

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.7/5 in adults 25-54 and 4.9 million viewers overall, finishing within 1 share of the time-period lead in adults 18-49 and ranking #1 among the major networks in adults 18-34.  Competition in the time period included CBS’s “Numb3rs” and ABC’s “20/20.” 

“Jay Leno” matched its top Friday rating in 18-49 in 17 weeks (since September 25).  “The Jay Leno Show” retained 100% of its 18-49 lead-in.

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.4 vs. 1.4; adults 25-54, 1.7 vs. 1.8; and total viewers, 4.9 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.4 vs. 2.2; adults 25-54, 1.7 vs. 2.7; and total viewers, 4.9 million vs. 6.9 million.

In Late-Night Local People Meters Friday night:

Conan O’Brien (0.8/3 in 18-49 in local people meters with an encore telecast) tied CBS’s LATE SHOW (0.8/3 with an encore telecast) in Nielsen’s 25 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters with an encore telecast) tied CBS’s first-run LATE LATE SHOW (0.5/2). 

NOTE: All national ratings and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: data and information provided by NBC)