NBC gets payoff from Betty White

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NBCWednesday Results:

  • At 8 p.m. ET, “Betty White’s Off Their Rockers” captured a 1.6/5 in 18-49 and 6.2 million viewers overall and in its first two weeks has delivered NBC’s two biggest overall audiences in the Wednesday 8-8:30 time period since November 30, 2011.  Both weeks of “Off Their Rockers” also matched or topped NBC’s best 18-49 ratings in the slot prior to “Rockers” since February 15.  In an intensely competitive time period opposite Fox’s “American Idol,” CBS’s “Survivor: One World” and ABC’s “The Middle,” “Off Their Rockers” improved on NBC’s time-period average this season by 28 percent or 1.4 million persons in total viewers (6.156 million vs. 4.804 million).
  • In adults 18-49, “Off Their Rockers” finished within 16 percent of last week’s premiere 1.9 rating in official nationals and within 11 percent of the show’s 1.8 in these preliminary fast-affiliate ratings.
  • At 8:30 ET, “Best Friends Forever” averaged a 0.9/3 in 18-49 and 2.9 million viewers overall in a highly competitive time period opposite Fox’s “American Idol,” CBS’s “Survivor” and ABC’s “Suburgatory.”
  • At 9 p.m. ET, “Rock Center with Brian Williams” delivered a  0.6/2 in 18-49 and 2.8 million viewers overall.  “Rock Center” grew from its first half-hour to its second in all key categories, including gains of 40 percent in adults 18-49 (to a 0.7 rating from a 0.5) and 33 percent in adults 25-54 (0.8 vs. 0.6).
  • At 10 p.m. ET, “Law & Order: Special Victims Unit” (1.6/4 in 18-49, 5.4 million viewers overall) virtually matched its results from the show’s most recent telecast in this slot on February 29 (1.6 vs. 1.6 in 18-49, 5.415 million in total viewers last night vs. 5.422 million), despite the six-week break. “SVU” grew from its first half-hour to its second in every key ratings category, including gains of 13 percent in adults 18-49 (to a 1.7 rating from a 1.5), 11 percent in adults 25-54 (2.1 vs. 1.9) and 8 percent in total viewers (5.6 million vs. 5.2 million), while competing dramas on ABC and CBS were declining in each of those three categories.  “SVU” built on its lead-in by 167 percent in 18-49 rating and 97 percent in total viewers.
  • “Law & Order: SVU” scored NBC’s top results in the Wednesday, 10 p.m. ET hour in six weeks, since its last telecast there February 29 in both 18-49 and total viewers.

In Late-Night Metered Markets Wednesday night:

  • In      Nielsen’s 56 metered markets, household results were: “The Tonight      Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David      Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 3.2/8;      and “Jimmy Kimmel Live,” 1.6/5.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.6/3;      “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/4.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in      metered-market household) beat CBS’s “Late Late Show with Craig      Ferguson” (1.2/4).  In the 25 markets with Local People Meters,      “Late Night” (0.5/3 in 18-4) topped “Late Late Show”      (0.4/2).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in      metered-market households and a 0.3/3 in adults 18-49 in the 25 markets      with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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