NBC gives high grade to Apprentice

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Sunday Results:


* From 9-11 p.m. ET, the season finale of “The Celebrity Apprentice” (2.2/6 in 18-49, 6.8 million viewers overall) generated the show’s highest 18-49 rating in five weeks (since April 15) and equaled the show’s highest 18-49 rating in 11 weeks (since March 4).  In total viewers, “Celebrity Apprentice” delivered its biggest overall audience since the show’s season premiere on February 13. 

* Week to week, “Celebrity Apprentice” is up 22 percent in 18-49 rating (to a 2.2 from a 1.8) and up 24 percent or 1.3 million persons in total viewers (6.820 million vs. 5.485 million).  This week’s “Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. by 69 percent in 18-49 rating.

* In the 10:30 lead-in to local news, “Celebrity Apprentice” delivered a 7 percent margin of victory in the key news demo of adults 25-54 (with a 2.9 rating vs. a 2.7 for ABC’s second-place “Billboard Music Awards”).  “Apprentice” was also #1 in the 10:30 half-hour among ABC, CBS and NBC in men 25-54, women 25-54 and men 18-49. 

* For its first hour from 9-10 p.m., “Celebrity Apprentice” generated its highest 18-49 rating in this hour (a 2.1) since March 4.  For its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” ranked #1 among ABC, CBS and NBC in adult 25-54, men 25-54 and men 18-49 (tie). 

* From 7-9 p.m. ET, an encore telecast of “America’s Got Talent” (1.0/2 in 18-49, 4.3 million viewers overall) earned NBC’s highest 18-49 rating in the slot in four weeks (since April 22).  From its first half-hour to its fourth, the “Talent” rebroadcast grew by 100 percent in 18-49 rating (to a 1.4 from a 0.7) and by 75 percent or 2.4 million persons in total viewers (5.6 million vs. 3.2 million).  From 8-9 p.m., the second hour of the “Talent” encore earned a 1.4 in 18-49, NBC’s top rating in the Sunday 8 p.m. hour in seven weeks (since April 1).