NBC late-night; ‘Jay Leno’ delivers biggest 18-49ers

0

NBC’s late-night lineup has delivered ratings wins for the week of May 3-7, with “The Tonight Show with Jay Leno” out-delivering all broadcast and cable competition in adults 18-49 and total viewers.   At 12:35 a.m. ET, “Late Night with Jimmy Fallon” also won the hour in adults 18-49 over all entertainment programming on cable and broadcast.


Jay generated his biggest adult 18-49 audience (1.458 million) in six weeks (since the week of March 22-26).

In adult 18-49 rating, Jay ranked #1 on five of five nights versus CBS’s “Late Show with David Letterman,” including a tie, and Jimmy Fallon finished #1 on five of five nights versus CBS’s “Late Late Show with Craig Ferguson,” including two ties.

To date, Jay Leno has ranked #1 in adult 18-49 rating on 47 of 50 nights versus “Late Show,” including three ties, since returning as host of “Tonight” on March 1.  In total viewers, Jay has ranked #1 on 50 of 50 nights.

For the week at 1:35 a.m. ET, “Last Call with Carson Daly” (0.4 rating in 18-49, 0.3 in 18-34) finished within a tenth of a rating point of ABC’s “Jimmy Kimmel Live” and CBS’s Ferguson in adults 18-49 and adults 18-34 rating.

For the week of May 3-7, Jay’s average 1.458 million adults 18-49 outscored Letterman’s 1.231 million; in total viewers, Jay’s audience of 3.980 million persons beat Letterman’s 3.537 million; and in adults 18-34, Jay’s 529,000 topped Letterman’s 475,000.  At 12:35 a.m. ET, Jimmy Fallon’s 824,000 adults 18-49 for the week topped Ferguson’s 701,000; in total viewers, Jimmy’s 1.595 million trailed Ferguson’s 1.783 million; and in adults 18-34, Jimmy’s 344,000 out-delivered Ferguson’s 263,000. 

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 3-7. Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight,” 1.1 rating, 5 share
CBS “Late Show,” 0.9/4
ABC “Nightline,” 1.0/4

12:05 a.m. ET
ABC “Kimmel,” 0.5/3*

12:35 a.m. ET
NBC “Late Night,” 0.6/4
CBS “Late Late Show,” 0.5/3

1:35 a.m. ET
NBC “Last Call,” 0.4/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight,” 4.0 million viewers
CBS “Late Show,” 3.5 million viewers
ABC “Nightline,” 3.7 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.8 million viewers*

12:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.8 million viewers

1:35 a.m. ET
NBC “Last Call,” 0.9 million viewers*

* Monday’s “Last Call” and Friday’s “Kimmel” were encores. 

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight Show with Jay Leno,” 1.2/5
CBS “Late Show,” 1.0/4
ABC “Nightline,” 1.0/4

12:05 a.m. ET
ABC “Kimmel,” 0.5/3

12:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 0.6/4
CBS “Late Late Show,” 0.6/3

1:35 a.m. ET
NBC “Last Call,” 0.4/3

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight Show with Jay Leno,” 4.5 million viewers
CBS “Late Show,” 3.9 million viewers
ABC “Nightline,” 3.8 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.7 million viewers

12:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 1.5 million viewers
CBS “Late Late Show,” 1.9 million viewers

1:35 a.m. ET
NBC “Last Call,” 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 3-7

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.7
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, “The Daily Show,” 1.6 million
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 1.2 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

(source: NBC)