NBC News names “Big Idea Bureau” finalists

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NBCNBC News is looking for ideas from viewers, launching a new show, “Big Idea Bureau” to encourage viewers to share ideas to improve content and products. NBC News has selected the top ten finalists, it announced in a memo obtained by The Huffington Post: “Each idea submitted will be individually reviewed by the NBCUniversal News Group to decide whether it will be developed further.


–Just-in-Credible: “Uses interesting and sharable news in a game format to boost users ‘credibility’ with friends”

— The Bubbler: “A brand that aggregates sharable news targeting Millennials”

–Impact Platform: “A platform to enable viewers and users to take action on news stories”

–News Rewards: “A rewards program for loyal consumers of News Group brands”

–News for the Commute: “A personalized audio product for news consumers on the move”

–News Stand: “A news comedy show using news-related content from stand-up comedians”

–Digital Live-Stream & Hub for Millennials: “Live, digital one-hour show with user engagement”

–MyBirthDay: “Uses archives to create birthday greeting products, potentially partnering with Facebook”

–Investor Clubs: “Engage communities in programming and news content”

–NBCU College Pulse: “Creating networks and engagement with college students”

The memo also stated that the next round of the “Big Idea Bureau” is set to launch in January.”

See the HuffPost story here


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.