“NBC Nightly News With Brian Williams” was the most watched network evening newscast for the week of March 29-April 4, 2010, according to Nielsen Media Research data. During the week, “Nightly” saw 7.746 million total viewers, +678,000 more than ABC “World News,'” 7.068 million and +2.586 million more than CBS “Evening News'” 5.160 million.
Season-to-date, “Nightly” leads “World News” by +1.238 million total viewers and is the only newscast to show growth versus the same period last season.
Last week, “Nightly” also led in the key demo adults 25-54. “Nightly” delivered a 1.8 rating A25-54, ahead of “World News'” 1.5 and “Evening News'” 1.3. With 2.263 million A25-54 (000) viewers last week, the newscast beat “World News” by +372,000 viewers. Season-to-date, “Nightly” leads “World News” by +511,000 A25-54 viewers. This is the 71st consecutive week “Nightly” has topped “World News” in this key demo.
As the number one network broadcast last week, “Nightly News” delivered a 5.2/11 Household rating, with “World News” in second place with a 4.8/11, and “Evening News” in third with a 3.6/8.
On its digital platforms, “Nightly” continued its strong performance last week with more than 5.4 million online streams for the week ending April 3, 2010.
Bob Epstein is the executive producer of “NBC Nightly News with Brian Williams.” Aurelia Grayson is the senior broadcast producer. For more news and information about “Nightly News,” go to www.nightly.msnbc.com.
(source: NBC)
