NBC’ Olympics mobile viewership surges, Top Metered Markets

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NBC OLYMPICS MOBILE SURGES: NBC’s Olympics Mobile platforms (WAP site and iTunes App combined), through just eight days have amassed more than 43 million page views already surpassing the total number of page views for the entire 17-day Beijing Games (34.7 million). NOTE: There is not comparison to the 2006 Winter Olympics because there was no mobile
platform.


NBCOLYMPICS.COM HAS MORE USERS THAN ENTIRE 2006 WINTER GAMES: In just eight days, NBCOlympics.com has delivered 25.4 million total unique users, according to Omniture, nearly 12 million more unique users and 91 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).

* NBCOlympics.com has delivered 21.8 million video streams to date – nearly 15 million more and 473% higher than Torino’s first eight days (3.8 million).

See Ratings – Friday’s Olympics see over 70 million viewers

OLYMPICS DOMINATE YAHOO BUZZ INDEX:
Top Five Search Terms on Yahoo for Friday, February 19:
1. Winter Olympics
2. Lindsey Vonn
3. American Idol
4. Shaun White
5. IRS

METERED MARKET RATINGS BY TIME ZONE (Seven-Day Average):
Mountain Time Zone 20.0/33
Central Time Zone 16.5/26
Pacific Time Zone 16.4/30
Eastern Time Zone 15.8/25

TOP 25 METERED MARKETS (Eight-Day Average):
1. Denver, 23.2/38
2. Milwaukee, 22.8/36
3. Salt Lake City, 22.7/38
4. Seattle, 21.3/39
5. Minneapolis, 21.2/36
6. St. Louis, 20.0/31
7. Columbus, 19.7/31
8. San Diego, 19.4/33
9. West Palm Beach, 19.3/28
10. Portland, 18.9/35
11. Nashville, 18.4/27
12. Cleveland, 18.3/29
13. Boston, 18.0/32
14. Kansas City, 17.9/27
15. Phoenix, 17.6/29
T16. Austin, 17.5/28
T16. Providence, 17.5/29
18. Washington D.C., 17.4/28
19. Ft. Myers, 17.3/28
T20. Sacramento, 17.1/31
T20. Oklahoma City, 17.1/26
T20. Tulsa, 17.1/26
23. Cincinnati, 17.0/26
T24. Indianapolis, 16.9/27
T24. Richmond, 16.9/26

TOP 25 METERED MARKETS FOR THURSDAY, FEB. 19:
1. Denver, 22.4/38
2. Salt Lake City, 21.7/38
3. Milwaukee, 19.5/31
4. Minneapolis, 19.4/35
5. West Palm Beach, 19.3/29
6. Columbus, 18.9/30
7. St. Louis, 18.7/32
8. San Diego, 18.3/31
9. Portland, 18.1/33
10. Seattle, 17.9/35
11. Ft. Myers, 17.8/30
T12. Kansas City, 17.5/27
T12. Tulsa, 17.5/25
14. Oklahoma City, 17.2/27
15. Nashville, 17.1/26
16. Hartford, 16.8/27
17. Phoenix, 16.5/26
T18. Cleveland, 16.3/26
T18. Cincinnati, 16.3/27
20. Boston, 16.2/29
21. Austin, 16.1/26
22. Providence, 15.9/26
23. Detroit, 15.6/26
24. Greenville-Spartanburg, 15.5/24
25. Norfolk, 15.4/23

NBC Universal, broadcasting its record 12th Olympics the most Olympics
broadcast by any network, will present more than 835 hours of Vancouver
Olympic Winter Games coverage – representing the most total hours ever
for a Winter Olympics, more than the last two Winter Olympics combined,
and the most live hours ever for a Winter Games. The Vancouver Games are
the first Winter Olympics to be presented entirely in high definition.

(source: NBC)