NBC points to gains on tough night

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Thursday Results:
* At 8 p.m. ET, “30 Rock” averaged a 1.6/4 in 18-49 and 4.1 million viewers overall in a highly competitive time period versus Fox’s debut of “American Idol,” CBS’s “Big Bang Theory,” ABC’s “Wipeout” and CW’s “Vampire Diaries.”  


* At 8:30 ET, “Parks and Recreation” (2.0/5 in 18-49, 4.3 million viewers overall) delivered its biggest overall audience since September 23 and highest 18-49 rating since November 17.  Despite the arrival of “American Idol” competition last night, “Parks” improved week to week by 5 percent each in 18-49 rating (to a 2.0 from a 1.9) and total viewers (4.305 million vs. 4.090 million).  “Parks and Recreation” built on its lead-in by 25 percent in 18-49 rating and by 53 percent in adults 18-34 (with a 2.3 rating vs. a 1.5).  In a highly competitive time period versus Fox’s premiere of “American Idol,” CBS’s “Rob,” ABC’s “Wipeout” and CW’s “Vampire Diaries,” “Parks” ranks #2 in the slot among ABC, CBS, NBC, Fox and CW in adults, men and women 18-34. 

* “Parks and Recreation” improved on NBC’s average in this time period last season by 25 percent in 18-49 rating (2.0 vs. 1.6, “live plus same day,” non-sports) and 15 percent in total viewers (4.305 million vs. 3.737 million).  Keep in mind that on average this season, original telecasts of “Parks” have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.
 
* From 9-9:31 p.m. ET, “The Office” (2.9/7 in 18-49, 6.0 million viewers overall) built on its lead-in by 45 percent in 18-49 and 39 percent in total viewers.  “The Office” finished #1 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-34 and men 18-34 in a competitive time period versus ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s “The Finder.”  Note that on average this season, “Office” originals have been adding 44 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  

* “The Office” is currently matching the 18-49 rating of its prior four original episodes and delivering its biggest overall audience since November 3.
 
* At 9:31 ET, “Up All Night” (1.9/5 in 18-49, 4.0 million viewers overall) finished #2 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-34 and women 18-34 and was #1 in men 18-34 in a competitive time period versus the concluding half-hours of ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s “The Finder.”  Note that “Up All Night” originals have been adding 48 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.     

* At 10 p.m. ET, “The Firm” averaged a 0.9/2 in 18-49 and 3.4 million viewers overall.

In Late-Night Metered Markets Thursday night:
* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 3.0/8; and ABC’s combo of “Nightline,” 4.0/9; and “Jimmy Kimmel Live,” 1.6/5. 

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.8/4; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.6/3.

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/2).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(Source: NBC)


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