NBC puts its spin on Thursday

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NBCThursday Results:

  • At 8 p.m. ET, “Community” (1.7/6 in 18-49, 3.9 million viewers overall) matched its second highest 18-49 rating      since September 29 and delivered its second biggest overall audience since      that same date, behind only last      week’s strong numbers for the first “Community” original in three      months.  In the time period, “Community” is currently #2      among ABC, CBS, NBC and Fox in adults 18-34 and tied for #1 in men 18-34 with CBS’s NCAA      basketball coverage and ahead of Fox’s “American Idol” (with a 2.1 rating vs. “Idol’s” 2.0),      pending updates.  Keep in mind that on average this season, original      telecasts of “Community” have been adding 39 percent to these      next-day “live plus same day” 18-49 ratings when Nielsen includes      additional time-shifted viewing in “live plus seven day”      results.
  • At 8:30 ET,      “30 Rock” averaged a 1.5/4 in 18-49 and 3.3      million viewers overall in a highly competitive time period versus Fox’s      “American Idol,” CBS’s NCAA basketball and ABC’s “Missing.”       Note that “30 Rock” originals have been adding 47 percent to      these next-day “live plus same day” ratings when Nielsen issues      “live plus seven day” results so far this season.
  • From 9-9:31 p.m. ET, a second original telecast of “30      Rock” delivered a 1.5/4 in 18-49 and 3.4 million viewers      overall, growing in total viewers versus the prior half-hour by 5      percent.
  • At 9:31 ET, “Up All Night” (1.4/4 in 18-49,      3.2 million viewers overall) retained 93 percent of its lead-in in both      18-49 and total viewers.  Note that “Up All Night”      originals have been adding 51 percent to these next-day “live plus      same day” ratings when Nielsen issues “live plus seven day”      results so far this season.
  • At 10 p.m. ET, “Awake” averaged a 1.2/3 in 18-49 and 4.6 million      viewers overall.       Note that “Awake”      has started out as one of the most time-shifted shows on television, with      the “live plus same day” rating for its premiere growing by 56 percent      when Nielsen issued “live plus seven day” ratings for that week (to a 3.05 rating from a      1.96).

In Late-Night Metered Markets Thursday night:

  • In Nielsen’s 56 metered markets, household results were:      “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show      with David Letterman,” 1.1/4 with an encore delayed by basketball;      and ABC’s combo of “Nightline,” 3.3/8; and “Jimmy Kimmel      Live,” 1.5/4.
  • In the 25 markets with Local People Meters, adult 18-49      results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late      Show,” 0.4/2 with an encore delayed by basketball; “Nightline,”      0.9/4; and “Jimmy Kimmel Live,” 0.5/3.
  • At 12:35 a.m., “Late Night with Jimmy Fallon”      (1.5/5 in metered-market households) beat CBS’s “Late Late Show with      Craig Ferguson” (0.7/3 with an encore delayed by basketball).       In the 25 markets with Local People Meters, “Late Night” (0.5/3      in 18-49) topped “Late Late Show” (0.2/2 with an encore delayed      by basketball).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged      a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25      markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)