NBC has renewed three more of its Thursday-night comedies – “30 Rock” (9:30-10 p.m. ET), “The Office” (9-9:30 p.m. ET) and the freshman series “Community” (8-8:30 p.m. ET) for the 2010-11 season. The returning programs join the previously announced “Parks and Recreation” (Thursdays, 8:30-9 p.m. ET) that also will return for next season.
First-year comedy “Community” is averaging a 2.7 rating, 7 share in adults 18-49 and 5.9 million viewers overall so far this season, with “Community” originals winning the time period among adults 18-34 and men 18-34. Since moving to the Thursday 8-8:30 p.m. (ET) half-hour on October 8, “Community” has improved the time period by 24 percent versus NBC’s adult 18-49 average earlier in the season.
Currently in its sixth season, “The Office” is network television’s #1 primetime scripted series among adults 18-34 and is NBC’s #1 scripted series in the key demographic of adults 18-49. “The Office” regularly finishes #2 in its highly competitive time period in adults 18-49 ahead of CBS’s “CSI.” The most recent “Office” telecast on March 4 outscored ABC’s “Grey’s Anatomy,” marking the first time “The Office” has topped “Grey’s” head-to-head in adults 18-49. For the season through 23 weeks, “The Office” is averaging a 4.9 rating, 12 share in adults 18-49 and 9.4 million viewers overall, representing gains versus last season of 4 percent in 18-49 and 3 percent in total viewers.
Currently in its fourth season, “30 Rock” is averaging a 3.4 rating, 8 share in adults 18-49 and 6.9 million viewers overall, with “30 Rock” originals winning the time period among men 18-34 and men 18-49 despite airing opposite the concluding half-hours of ABC’s “Grey’s Anatomy” and CBS’s “CSI.” “30 Rock” is the most upscale comedy on broadcast primetime television when ranked by its concentration of homes with $100,000-plus incomes in its adult 18-49 audience.
