NBC Saturday results

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In Late-Night Metered-Market Household Averages for Saturday night:


* “Saturday Night Live” (5.2/12 in metered-market households) with host Daniel Radcliffe and musical guest Lana Del Rey, dominated its time period with the highest non-sports rating of the night in metered-market households, ahead of all Saturday primetime entertainment telecasts on ABC, CBS, NBC and Fox (excludes Fox’s 8-8:30 half-hour, which was impacted by an NFL overrun).  Versus the same night last year, “SNL” is up 2 percent in metered-market households (5.2 vs. 5.1). 

* In the 25 markets with Local People Meters, “Saturday Night Live” averaged a 3.0 rating, 12 share in adults 18-49 to rank #1 among the night’s entertainment telecasts ahead of all Saturday primetime non-sports programs on ABC, CBS, NBC and Fox (excludes Fox’s 8-8:30 half-hour, which was impacted by an NFL overrun).  “SNL” matched its second-highest 18-49 rating in the Local People Meters so far this season, behind only last week’s 4.3/18 for an edition hosted by Charles Barkley with musical guest Kelly Clarkson that followed an NFL Wild Card playoff game.

Saturday Primetime Results:

* From 8-10 p.m. ET, an encore telecast of “The Firm” averaged a 0.4/1 in 18-49 and 2.3 million viewers overall versus NFL coverage on CBS and an NFL overrun on Fox.  From its first half-hour to its fourth, “The Firm” grew in most key categories, including an increase of 16 percent in total viewers (to 2.4 million from 2.1 million).
 
* At 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (0.7/2 in 18-49, 3.4 million viewers overall) built from its first half-hour to its second in nearly all key ratings categories, including increases of 17 percent in 18-49 rating (to a 0.7 from a 0.6), 22 percent in adults 25-54 (1.1 vs. 0.9) and 24 percent in total viewers (to 3.8 million from 3.0 million).

Friday Primetime Results:
 
* At 8 p.m. ET, “Chuck” averaged a 0.9/3 in 18-49 and 3.2 million viewers overall.  Keep in mind that on average this season, “Chuck” originals have been adding 40 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
 
* At 9 p.m. ET, “Grimm” (1.4/4 in 18-49, 4.6 million viewers overall) built on its lead-in by 56 percent in 18-49 rating and 43 percent in total viewers.  In the time period, “Grimm” is tied for #1 among ABC, CBS, NBC, Fox and CW in men 18-49 and men 25-54  and tied for #2 among men 18-34 and women 18-34.  Note that on average this season, “Grimm” originals have been adding 55 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
 
* At 10 p.m. ET, “Dateline NBC” (1.3/4 in 18-49, 5.2 million viewers overall) grew from its first half-hour to its second by 8 percent in 18-49 rating (to a 1.4 from a 1.3), 12 percent in adults 25-54 (1.9 vs. 1.7) and 14 percent in total viewers (5.5 million vs. 4.8 million).

In late-night metered-market households Friday night:

* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/7; CBS’s “Late Show with David Letterman,” 2.8/7; and ABC’s combo of “Nightline,” 3.2/7; and “Jimmy Kimmel Live,” 1.5/4 with an encore. 

* In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3 with an encore.

* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.8/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/4).  In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.4/2).

* At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.1/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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