NBC spins 5th place Thursday

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NBCThursday Results:

  • At      8 p.m. ET, “Community” (1.4/5 in 18-49, 3.1 million viewers      overall) is up week to week by 8 percent in 18-49 rating (to a 1.4 from a      1.3) and up 6 percent in total viewers (3.178 million vs. 3.000 million)      in a highly competitive time period versus Fox’s “American Idol,” ABC’s      “Missing” and CBS’s “Big Bang Theory” encore.  In the time period,      “Community” is #2 among ABC, CBS, NBC, Fox and CW in men      18-34.
  • At      8:30 ET, “30 Rock” (1.4/4 in 18-49, 3.0 million viewers overall) grew      week to week by 17 percent in 18-49 rating (to a 1.4 from a 1.2) and 9      percent in total viewers (3.039 million vs. 2.786 million).  In a      competitive time period versus Fox’s “American Idol,”      CBS’s “Rules of Engagement” and ABC’s “Missing,”  “30 Rock”      is currently tied for #2 in the half-hour among ABC, CBS, NBC, Fox and CW      in adult 18-34 and #2 outright in men 18-34.
  • From 9-9:31 p.m. ET, “The Office” delivered a 2.1/6 in 18-49 and 4.4 million viewers overall against the special competition of CBS’s “Big Bang Theory” encore, plus ABC’s “Grey’s Anatomy” and Fox’s “Touch.”  In the time period, “The Office” is #1 among ABC, CBS, NBC and Fox in adults 18-34 and men 18-34.
  • At      9:31 ET, “Up All Night” averaged a 1.5/4 in 18-49 and 3.2      million viewers overall against the special competition of CBS’s “2 Broke      Girls” rebroadcast, plus the concluding half-hours of ABC’s “Grey’s      Anatomy” and Fox’s “Touch.”  “Up All Night” grew week to week by 25      percent in 18-49 (to a 1.5 from a 1.2) and 23 percent in total viewers (3.176      million vs. 2.578 million).  Note that the prior week’s telecast      followed an “Office” encore.  In the time period, this week’s “Up All Night” is #2 among ABC, CBS, NBC and Fox in      adults 18-34 and #1 in men 18-34.
  • At      10 p.m. ET, “Awake”      averaged a 0.9/2 in 18-49      and 2.6 million viewers overall.  “Awake” is currently matching      its 18-49 rating of the prior week and showing an increase of 4 percent in      total viewers (2.648 million vs. 2.558 million, pending updates).  Note that “Awake” is one of the most time-shifted shows      on television, with the “live plus same day” rating for its first four      telecasts growing by 59 percent when Nielsen issues “live plus seven day”      ratings.

In Late-Night Metered Markets Thursday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/6; CBS’s “Late Show with David Letterman,” 2.4/6; and ABC’s combo of “Nightline,” 3.8/9; and “Jimmy Kimmel Live,” 1.8/5.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.7/4; “Late Show,” 0.6/3;      “Nightline,” 1.3/6; and “Jimmy Kimmel Live,” 0.7/4.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in      metered-market household) beat CBS’s “Late Late Show with Craig      Ferguson” (1.1/4).  In the 25 markets with Local People Meters,      “Late Night” (0.5/3 in 18-4) topped “Late Late Show”      (0.4/2).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in      metered-market households and a 0.3/3 in adults 18-49 in the 25 markets      with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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