NBC spins Thursday’s 5th place finish

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NBCThursday Results:


  • At      8 p.m. ET, “Community” averaged a 1.3/5 in 18-49 and 2.9 million      viewers overall in a highly competitive time period versus Fox’s “American      Idol,” ABC’s “Missing” and CBS’s “Big Bang Theory” encore.  In the      time period, “Community” is currently tied for #2 in the half-hour among      ABC, CBS, NBC, Fox and CW in adults 18-34 and #2 outright in men      18-34.
  • At      8:30 ET,      “30 Rock” (1.5/5 in 18-49, 3.2 million viewers overall) delivered week-to-week gains for a second straight week heading into the show’s April 26 live telecast.       Last night’s “30 Rock” is up versus the prior week by 7 percent in 18-49      rating (to a 1.5 from a 1.4) and 6 percent in total viewers (3.155 million      vs. 2.984 million) and up versus two weeks ago by 25 percent in 18-49 (1.5      vs. 1.2) and 13 percent in total viewers (3.155 million vs. 2.786      million).  In a competitive time period versus Fox’s “American      Idol,” CBS’s “Rules of Engagement” and ABC’s      “Missing,”  “30 Rock” is #2 in the slot among ABC, CBS,      NBC, Fox and CW in adults 18-34 and men 18-34.
  • From 9-9:31 p.m. ET, “The Office” (2.2/6 in 18-49, 4.3 million viewers overall) is currently matching its official-national rating of the prior week and is up 5 percent versus its 2.1 in last week’s fast-affiliate ratings.  In a competitive time period versus ABC’s “Grey’s Anatomy,” Fox’s “Touch” and CBS’s “Person of Interest” encore, “The Office” is tied for #1 among ABC, CBS, NBC and Fox in adults 18-34 and #1 outright in men 18-34.
  • At      9:31 ET,      “Parks and      Recreation” (1.8/5 in 18-49 and 3.5      million viewers overall) moved to the 9:30 half-hour and matched its highest 18-49 rating since January 19.  Returning to NBC’s Thursday lineup after a      six-week break, “Parks” matched NBC’s top 18-49 rating in the 9:30      half-hour in 13 weeks (also since January 19).  Against the      concluding half-hours of ABC’s “Grey’s Anatomy,” Fox’s “Touch” and CBS’s      “Person of Interest,” “Parks” ranked #2 among ABC, CBS, NBC and Fox in      adults 18-34 and #1 in men 18-34.
  • At      10 p.m. ET, “Awake”      averaged a 0.8/2 in 18-49      and 2.7 million viewers overall.  “Awake” is currently showing      an increase versus the prior week of 2 percent in total viewers (2.741      million vs. 2.677 million, pending updates) and versus two weeks ago of 7      percent (2.741 million vs. 2.558 million).  Note that “Awake” is one of the most time-shifted shows      on television, with the “live plus same day” rating for its first four      telecasts growing by 61 percent when Nielsen issues “live plus seven day”      ratings.

In Late-Night Metered Markets Wednesday night:

  • In      Nielsen’s 56 metered markets, household results were: “The Tonight      Show with Jay Leno,” 2.3.6 with an encore telecast; CBS’s “Late      Show with David Letterman,” 2.1/5 with an encore; and ABC’s combo of      “Nightline,” 3.4/8; and “Jimmy Kimmel Live,”      1.6/5.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.7/3 with an encore; “Late Show,”      0.5/3 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel      Live,” 0.5/3.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in      metered-market household with an encore) beat CBS’s first-run “Late      Late Show with Craig Ferguson” (1.1/4).  In the 25 markets with      Local People Meters, “Late Night” (0.4/3 in 18-49 with an      encore) topped “Late Late Show” (0.3/2).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in      metered-market households with an encore and a 0.3/3 in adults 18-49 in      the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)