NBC strong on Saturday

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NBCIn Late-Night Metered-Market Household Averages for Saturday night:

  • “Saturday      Night Live” with host Sofia Vergara and musical guest      One Direction, averaged a 5.0/13 in metered-market households.  “SNL” was the night’s #1 telecast in metered-market      households, ahead of all primetime programs on ABC, NBC and Fox.  Versus the same night last year, “SNL” is up 6 percent in metered-market households (5.0/13 vs.      4.7/12).
  • In      the 25 markets with Local People Meters, “Saturday Night Live” averaged a      2.9 rating, 13 share in adults 18-49.  “SNL” was the night’s #1      program in the Local People Meters, ahead of all primetime telecasst      on ABC, CBS, NBC and Fox.  Versus the same night last year, “SNL” is      up 16 percent in the Local People Meters (2.9 vs. 2.5).

Saturday Primetime Results:

  • At      8 p.m. ET, “Escape Routes” averaged a 0.3/1 in 18-49 and 1.2 million viewers overall, growing week to week by a      tenth of a rating point in adults 18-49 and 7% in total viewers (1.171      million vs. 1.090 million).
  • At      9 p.m. ET, an encore of “Betty White’s Off Their Rockers” (0.7/2      in 18-49, 2.7 million viewers overall) scored NBC’s highest 18-49 rating      in the time period since February 11 (a rebroadcast of “The Voice”).
  • At      9:30 p.m. ET, an encore of “Best Friend Forever” averaged a      0.4/1 in 18-49 and 1.6 million viewers overall.
  • At      10 p.m. ET, an encore of “Law & Order: Special Victims Unit”      captured a 0.7/2 in 18-49 and 3.0 million viewers overall.  From its      first half-hour to its second, “SVU” grew in nearly all key ratings      categories, including gains of 33 percent in adults 18-49 (to a 0.8 rating      from a 0.6), 43 percent in adults 25-54 (1.0 vs. 0.7) and 19 percent in      total viewers (3.2 million vs. 2.7 million).

Friday Primetime Results:

  • At      8 p.m. ET, “Who Do You Think You Are?” averaged a 0.8/3 in 18-49 and 4.5      million viewers overall and ranked #2 among ABC, CBS, NBC, Fox and CW in      total viewers. .
  • At      9 p.m. ET, “Grimm” delivered a 1.3/4 in 18-49 and 4.5 million viewers      overall, growing week to week by 8 percent in both 18-49 rating (to a 1.3      from a 1.2) and total viewers (4.471 million vs. 4.151 million).       “Grimm” built on its lead-in by 63 percent in 18-49 rating.
  • At      10 p.m. ET, “Dateline NBC” averaged a 1.1/3 in 18-49 and 4.1      million viewers overall.  From its first half-hour to its second,      “Dateline” grew by 10 percent in 18-49 rating (to a 1.1 from a 1.0).

In late-night metered-market households Friday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 1.6/4 with an encore delayed by Masters coverage; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.6/5.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.8/3; “Late Show,” 0.4/2 with an      encore delayed by Masters coverage; “Nightline,” 1.1/5; and      “Jimmy Kimmel Live,” 0.7/3.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.6/5 in      metered-market household) beat CBS’s “Late Late Show with Craig      Ferguson” (1.0/3 delayed by Masters coverage).  In the 25      markets with Local People Meters, “Late Night” (0.6/4 in 18-4)      topped “Late Late Show” (0.3/2 delayed by Masters coverage).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in      metered-market households and a 0.4/3 in adults 18-49 in the 25 markets      with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)