NBC success Thursday w/ 18-49 in the 9-11 p.m. block w/ “SNL’

0

From 8-8:30 p.m. ET, an encore telecast of “The Office” averaged a 1.4/5 in 18-49 and 3.8 million viewers overall in a time period that included all original competition on the major networks.


From 8:30-9 p.m. ET, a second rebroadcast of “The Office” averaged a 1.7/5 in 18-49 and 3.8 million viewers overall.  The 8:30 “Office” built on its lead-in from the previous half-hour by 21 percent in 18-49 rating (1.7 vs. 1.4) and 50 percent in adult 18-34 rating (1.8 vs. 1.2).  For the full 8-9 p.m. hour, “The Office” encores out-rated ABC’s original “FlashForward” in adults 18-49, adults 18-34 and all key adult-male demos.

From 9-11 p.m. ET, “Saturday Night Live in the 2000s: Time and Again” (2.9/8 in 18-49, 6.7 million viewers overall) won the time period in adults 18-49.  The “SNL” special was also #1 among the major networks in adults 18-34, women 18-34 and all key adult-male demos.  From its first half-hour to its fourth, “Saturday Night Live in the 2000s: Time and Again” increased its 18-49 rating by 25 percent (to a 3.0 from a 2.4).

In the 10:30 lead-in to local news, “Saturday Night Live in the 2000s: Time and Again” was #1 in the key news demo of adults 25-54.  The SNL special also won the 10:30 half-hour in adults, men and women 18-34; adults, men and women 18-49; and men 25-54.  “Saturday Night Live in the 2000s: Time and Again” beat the ABC-CBS competition combined in the 10:30 half-hour in adults 18-34, men 18-34 and men 18-49. 

NOTE: All national and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.   

(source: NBC)


SHARE
Previous articleTransactions: 4-19-10
Next articleThursday night in Late-Night winner ‘Jay Leno’
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.