NBC Sunday ratings

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NBCSunday Results:

  • From      9-11 p.m. ET,      “The Celebrity      Apprentice” (2.0/5 in 18-49, 6.4 million      viewers overall)      tied for #1 in its time period      among ABC, CBS, NBC and Fox in adults 18-49 and is #1 outright in adults 25-54.  “Apprentice” won the three half-hour from 9:30-11 p.m.      among those networks in 18-49,      with growth through each successive half-hour.  “Apprentice” built on      NBC’s results in the prior hour from 8-9 p.m. by 122 percent in 18-49      rating.
  • From      its first half-hour to its fourth, “Celebrity Apprentice” grew      by 29 percent in 18-49 rating      (to a 2.2 from a 1.7) and in total viewers, the increase was  15      percent (to 6.8 million from 5.9 million).  In the 10:30 lead-in to      local news, “Celebrity Apprentice” delivered a 41 percent margin of      victory in the key news demo of adults 25-54 (with a 2.9 rating vs. a 2.4      for ABC’s second-place “GCB”).
  • For      its second hour from 10-11 p.m. ET, “The Celebrity Apprentice”      ranked #1 among ABC, CBS and NBC in adults 18-49 by a 29 percent margin      (2.2 vs. 1.7 for ABC’s second-place “GCB”).
  • From      7-8 p.m. ET,      “Dateline NBC” (1.2/4 in 18-49, 4.2 million viewers overall) delivered its second-highest Sunday rating in 18-49      since Feb. 12, behind only last week’s      1.3.   From its first half-hour to its second, “Dateline”      grew by 9 percent in adults 18-49 (to a 1.2 rating from a 1.1) and by 23      percent in adults 25-54 (1.6 vs. 1.3).
  • From      8-9 p.m. ET,      “Harry’s Law” (0.9/3 in 18-49, 8.5 million viewers overall) generated its biggest overall audience since March 9 and maintained its 18-49 rating of the prior      week.  From its first half-hour to its second, “Harry’s      Law” grew by 11 percent in 18-49 rating (to a 1.0 from a 0.9) and 9      percent in total viewers (8.9 million vs. 8.2 million).  Versus NBC’s      non-sports average in the time period last season, “Harry’s Law”      is up 79 percent in total viewers (8.532 million vs. 4.756 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)