Sunday Results:
- From 7-8 p.m. ET, “Dateline NBC” (1.0/3 in 18-49, 6.6 million viewers overall) reported its biggest overall audience for a Sunday telecast since February 12.
- From 8-9 p.m. ET, “Harry’s Law” averaged a 0.8/2 in 18-49 and 8.0 million viewers overall, growing from its first half-hour to its second by 13 percent in 18-49 rating (to a 0.9 from a 0.8) and 12 percent in total viewers (8.5 million vs. 7.6 million). Versus NBC’s non-sports average in the time period last season, “Harry’s Law” is up 69 percent in total viewers (8.026 million vs. 4.756 million).
- From 9-11 p.m. ET, “The Celebrity Apprentice” delivered a 1.8/5 in 18-49 and 6.0 million viewers overall in a competitive time period that included ABC’s “Desperate Housewives” and “GCB,” Fox’s “Family Guy” encore and “American Dad” and CBS’s “Amazing Race,” “Good Wife” and “CSI: Miami.” From its first half-hour to its fourth, “Celebrity Apprentice” grew by 57 percent in 18-49 rating (to a 2.2 from a 1.4, to rank #1 at 10:30 among ABC, CBS and NBC, and by 34 percent or 1.8 million persons in total viewers (7.0 million vs. 5.2 million). “Celebrity Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. ET by 125 percent in 18-49 rating.
- For its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” is a close #2 among ABC, CBS and NBC in adults 18-49 and #1 in adults 25-54 and all key adult-male demos.
- In the 10:30 lead-in to local news, “The Celebrity Apprentice” delivered an 11 percent margin of victory in the key news demo of adults 25-54 (with a 3.0 rating vs. a 2.7 for CBS’s second-place “CSI: Miami”), which reversed the order of the prior half-hour, when CBS held a 4 percent advantage (2.8 vs. 2.7). “Celebrity Apprentice” also led the 10:30 half-hour among ABC, CBS and NBC in adults 18-49 and all key adult-male demos.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)
