NBC takes Saturday viewing, "America's Got Talent" and

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From 8-10 p.m. ET, an encore telecast of “America’s Got Talent” (0.7/3 in 18-49, 2.8 million viewers overall) ranked #2 among the major networks in 18-49, total viewers and most other key categories and currently tied for #1 among women 25-54.  From its first half-hour to its fourth, “America’s Got Talent” grew by 125 percent in 18-49 rating (to a 0.9 from a 0.4) and by 81 percent or 1.6 million persons in total viewers (3.6 million vs. 2.0 million).


At 10 p.m. ET, a rebroadcast of “Law & Order: Special Victims Unit” (0.9/4 in 18-49, 3.6 million viewers overall) ranked #1 among the major networks in adults 18-49, total viewers and other key categories.  “Law & Order: SVU” was the #1 show of the night on the major networks in total viewers.  From its first half-hour to its second, “Law & Order: SVU” grew by 25 percent in 18-49 rating (to a 1.0 from a 0.8) and by 15 percent in total viewers (3.9 million vs. 3.4 million).

In the 10:30 lead-in to local news, “Law & Order: Special Victims Unit” locked up an 18 percent margin of victory in the key news demo of adults 25-54 (1.3 vs. 1.1 for CBS’s second-place encore movie “Die Another Day”).  This is the sixth time in seven nights that NBC has ranked #1 in adults 25-54 in the 10:30 half-hour.

In late-night metered-market households Saturday night:

An encore telecast of “Saturday Night Live” (3.0/8 in metered-market households), hosted by Drew Barrymore and featuring musical guest Regina Spektor, dominated its time period.  “Saturday Night Live” was the #1 show of the night in metered-market households, topping all primetime programming on all the major networks.

In the 25 markets with Local People Meters, the July 3 edition of “Saturday Night Live” averaged a 1.4 rating, 7 share in adults 18-49, and was the #1 telecast of the night ahead of all primetime telecasts on all major networks.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 
 
(source: NBC)


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