NBC takes second-place w/ game show 'Minute to Win It'

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From 8-9 p.m. ET, “Minute To Win It” (2.1/7 in 18-49, 7.0 million viewers overall) finished within a tenth of a rating point of #1 in adults 18-49 among ABC, CBS, NBC, Fox and CW and ranked #1 in women 18-49, adults 18-34, men 18-34 (tie) and women 18-34. 


“Minute” grew from its first half-hour to its second by 26 percent in 18-49 rating (to a 2.4 from a 1.9) and by 20 percent or 1.2 million persons in total viewers (7.6 million vs. 6.4 million) and won the 8:30-9 p.m. half-hour in adults 18-49.  “Minute” clocked significant gains from half-hour to half-hour in every key ratings category.

From 9-11 p.m. ET, an encore telecast of “Saturday Night Live Presents: A Very Gilly Christmas” (2.3/7 in 18-49, 6.0 million viewers overall) won the time period among ABC, CBS, NBC, Fox and CW in adults 18-49 and nearly all other key demographics — adults and women 18-34, men and women 18-49 and adults, men and women 25-54.

For its second hour from 10-11 p.m. ET, “Saturday Night Live Presents: A Very Gilly Christmas” led every key demographic and topped the combined ABC-CBS competition in adults 18-49 (with a 2.3 rating vs. a combined 2.2), as well as adults, men and women 18-34 and men 18-49.

In the 10:30 lead-in to local news, “Saturday Night Live Presents: A Very Gilly Christmas” led the key news demo of adults 25-54 with a 53% margin over CBS’s #2 “Good Wife” encore (with a 2.6 rating vs. a 1.7).  “Biggest Loser” led the 10:30 half-hour in all key demographics and topped ABC and CBS combined in adults and men 18-34 and adults, men and women 18-49.

NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49 and is also #1 or tied for #1 in adults, men and women 18-34; men and women 18-49; and adults and men 25-54.  This is NBC’s second Tuesday win in a row in adults 18-49

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)