NBC Wednesday hit duo 'Law & Order: SVU and LA' takes second place

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At 8 p.m. ET, the “Dateline NBC” telecast “William & Kate: A Royal Love Story” averaged a 1.6/5 in adults 18-49 and 6.7 million viewers overall, NBC’s top results in the time period since September 29.  From its first half-hour to its second, “William & Kate: A Royal Love Story” grew by 13 percent in adult 18-49 rating (to a 1.7 from a 1.5) and 10 percent in total viewers (7.0 million vs. 6.4 million).


At 9 p.m. ET, “Law & Order: Special Victims Unit” (2.1/6 in adults 18-49, 7.6 million viewers overall) locked up week-to-week gains of 5 percent in 18-49 rating (2.1 vs. 2.0) and 6 percent in total viewers (7.633 million vs. 7.179 million). 

In a highly competitive time period that included ABC’s “Modern Family” and “Cougar Town,” CBS’s “Criminal Minds” and Fox’s “Hell’s Kitchen,” “SVU” grew from its first half-hour to its second by 16 percent in adult 18-49 rating (to a 2.2 from a 1.9).  “Law & Order: SVU” grew from half-hour to half-hour in every key ratings category.  Versus NBC’s slot averages last season, “Law & Order: SVU” is up 17 percent in adult 18-49 rating (2.1 vs. 1.8) and up 22 percent in total viewers (7.633 million vs. 6.278 million).

At 10 p.m., “Law & Order: Los Angeles” (1.9/6 in adults 18-49, 7.8 million viewers overall) tied for #1 among ABC, CBS and NBC in adults 18-49 and is #1 outright in men 18-49, adults 18-34 and men 18-34. 

Week to week, “Law & Order: LA” is up 12 percent in 18-49 rating (1.9 vs. 1.7) and 15 percent or 1.0 million persons in total viewers (7.835 million vs. 6.801 million). “Law & Order: LA” matched its highest rating since October 20 and is currently reporting its biggest overall audience since that same date (pending updates).  “Law & Order: LA” retained 90 percent of its lead-in from “SVU” in adults 18-49 and built on that “SVU” lead-in by 3 percent in total viewers.  It’s the first time since September 29, the night of the “Law & Order: LA”  debut, that the first-year drama has built on its total-viewer lead-in. 

“Law & Order: Los Angeles” maintained its 18-49 rating from half-hour to half-hour while competing programs on ABC and CBS both showed declines.  This marks the fifth time in six telecasts “Law & Order: LA” has maintained or improved its rating from half-hour to half-hour.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)