NBC has won the season’s 14th week in 18-49, total viewers and all other key ratings categories with gains versus the same week last year of 15 percent in 18-49 and 16 percent in total viewers. NBC was led by “Sunday Night Football,” which hit series records with this week’s Cowboys-Redskins showdown.
NBC has now ranked #1 or tied for #1 in 18-49 for 12 of the season’s
first 14 weeks.
Season to date, NBC is up 24% in 18-49, having moved from a tie for #3
at this point last year to #1 this year, and up 19% in total viewers.
It’s the first time in nine years (since 2003) that NBC has been #1 at
this point in the season.
NBC’s 3.1 season average is its highest rating at this point in the
season in five years (since 2007).
NBC’s lead of 0.3 of a rating point so far this season (3.1 vs. 2.8
for #2 CBS) matches the biggest for any network at this point in the
season in 10 years (since NBC led by 0.7 of a point at this time
during the 2002-03 season).
For the Week:
* “Sunday Night Football” was the #1 primetime show of the week on
ABC, CBS, NBC and Fox in in every key ratings category.
* Friday’s “Dateline NBC” encore tied for #7 for the week in
18-49.
* NBC was up versus the same week last year in every key ratings
category.
Here are “live plus same day” weekly averages for Week 14…
Week 14 Adults 18-49 vs. Same Week Last Year Net…Week 2011… Week
2012…Diff NBC…2.0…2.3…Up 15% CBS…1.7…1.3…Down 24%
ABC…1.3…1.1…Down 15% Fox…1.0…1.4…Up 40%
Week 14 Total Viewers vs. Same Week Last Year Net…Week 2011… Week
2012…Diff
NBC…6.348 million …7.354 million…Up 16%
CBS…8.198 million…6.639 million…Down 19%
ABC…4.714 million …3.970 million…Down 16%
Fox…2.999 million …3.943 million…Up 31%
In 18-49 so far this season, NBC’s schedule includes:
* The #1 primetime series on the broadcast networks, Sunday Night
Football.
* 4 of primetime’s top 7 programs on the broadcast nets (#1 “SNF,”
#4 Monday’s “The Voice,” #5 “Revolution” and tied for #6 Tuesday’s
“The Voice”).
* The #1 unscripted series, The Voice.
* The #1 drama on the broadcast nets, #1 new series and #5 series
overall, Revolution.
* The #1 new comedy, Go On.
* The #1 Friday series, Grimm.
Rankings exclude sports pre- and post-game shows.
NBC currently accounts for four of the top seven new shows of the fall
in 18-49:
1. Revolution, 5.0
2T. Go On, 3.2
2T. Elementary, 3.2
4. Nashville, 2.9
5. New Normal, 2.6
6T. Chicago Fire, 2.4
6T. 666 Park Ave., 2.4
In addition to being up for the season by 24 percent in 18-49 (3.1 vs.
2.5), NBC is up 19 percent in total viewers (8.8 million vs. 7.4
million) and up by double-digit percentages in all other key
categories. NBC is the only network among ABC, CBS, NBC and Fox
that’s up versus year-ago averages in 18-49, total viewers or any
other key measure.
Here are “most current” season averages thru 14 weeks…
Season to Date Adults 18-49 vs. Last Year Net…Season to Date 2011…
Season to Date 2012…Diff NBC…2.5…3.1…Up 24%
CBS…3.2…2.8…Down 13% ABC…2.5…2.4…Down 4%
Fox…3.1…2.4…Down 23%
Season to Date Total Viewers vs. Last Year Net…Season to Date
2011… Season to Date 2012…Diff
NBC…7.371 million …8.768 million…Up 19% CBS…12.110
million…11.384 million…Down 6%
ABC…8.703 million …8.257 million…Down 5%
Fox…8.563 million …6.598 million…Down 23%
