This marks the 10th consecutive time a “Law & Order: Special Victims Unit” original has ranked #1 or tied for #1 among regular programs in this time period in 18-49.
At 8 p.m. ET, “Minute To Win It” (2.2/7 in adults 18-49, 6.7 million viewers overall) won the time period in 18-49 with NBC’s highest non-Olympic 18-49 rating in the time slot since the “Biggest Loser” finale on November 25, 2009. In total viewers, it’s NBC’s top non-Olympic result in the time period since February 10. From its first half-hour to its second, “Minute To Win It” increased by 26 percent in adults 18-49 (to a 2.4 rating from a 1.9) and 22 percent or 1.3 million persons in total viewers (7.4 million vs. 6.1 million).
At 9 p.m. ET, “Mercy” averaged a 1.1/3 in adults 18-49 and 4.1 million viewers overall.
At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.8/8 in adults 18-49, 8.5 million viewers overall) won the time period in adults 18-49 and other key ratings categories versus the original drama competition of CBS’s “CSI:NY” and ABC’s “Happy Town.” Week to week, “Law & Order: SVU” is up 8 percent in 18-49 (2.8 vs. 2.6). From its first half-hour to its second, this week’s “Law & Order: SVU” increased its adult 18-49 rating by 7 percent (to a 2.9 rating from a 2.7) and its overall viewership by 8 percent (to 8.8 million from 8.2 million) while the competition on ABC and CBS declined half-hour to half-hour in 18-49. This week’s “SVU” is up 33 percent versus NBC’s 2.1 average in this slot for the traditional 2008-09 season (“live plus same day”). In total viewers, “SVU” was up 21 percent or more than 1.5 million persons versus NBC’s 7.032 million average in the hour during the traditional ’08-09 season.
“Law & Order: Special Victims Unit” more than doubled its lead-ins in 18-49 and total viewers while the competing original dramas on ABC and CBS declined significantly versus their lead-ins.
This marks the 10th consecutive time a “Law & Order: Special Victims Unit” original has ranked #1 or tied for #1 among regular programs in this time period in 18-49.
In Late-Night Metered Markets Wednesday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.8/10; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s “Nightline,” 2.8/7; and “Jimmy Kimmel Live,” 1.4/4.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/5; “Late Show,” 0.7/3; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.6/3.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.5/3).
At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: NBC)
