NBC’s ‘Law & Order: SVU' wins time period in adults 18-49

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This marks the 11th consecutive time a “Law & Order: Special Victims Unit” original has ranked #1 or tied for #1 among regular programs in this time period in 18-49. 


At 8 p.m. ET, an encore telecast of “Minute To Win It” averaged a 1.5/5 in adults 18-49 and 5.5 million viewers overall.  From its first half-hour to its second, “Minute To Win It” increased by 31 percent in adults 18-49 (to a 1.7 rating from a 1.3) and 22 percent or 1.1 million persons in total viewers (6.0 million vs. 4.9 million). 
 
At 9 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” averaged a 1.2/3 in adults 18-49 and 4.2 million viewers overall.

At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.6/8 in adults 18-49, 8.6 million viewers overall) won the time period in adults 18-49 and other key ratings categories versus CBS’s “CSI:NY” and ABC’s “Primetime: What Would You Do?.”   “Law & Order: SVU” built on its lead-in by 117 percent in adults 18-49 (2.6 vs. 1.2) and by 104 percent or 4.4 million persons in total viewers (8.6 million vs. 4.2 million), while the competition on ABC and CBS was declining versus lead-in in both categories. 

From its first half-hour to its second, “Law & Order: SVU” increased its adult 18-49 rating by 13 percent (to a 2.7 rating from a 2.4) and its overall viewership by 11 percent (to 9.1 million from 8.2 million), while the competition on ABC and CBS declined half-hour to half-hour in both categories.  This week’s “SVU” is up 24 percent versus NBC’s 2.1 average in this slot for the traditional 2008-09 season (“live plus same day”).  In total viewers, “SVU” was up 23 percent or more 1.6 million persons versus NBC’s 7.032 million average in the hour during the traditional ’08-09 season.

NOTE: All national and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 
  
(source: NBC)