NBC’s Olympics out-rated ‘American Idol’ in metered markets

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Wednesda night, 2/17/10, the Olympics out-rated American Idol in 53 of 55 metered markets.  By comparison, on the first Wednesday of the 2006 Winter Games, when going head-to-head, the Olympics only out-rated Idol in five of 55 markets.



METERED MARKET RATINGS BY TIME ZONE (Six-Day Average):

Mountain Time Zone              20.0/33
Pacific Time Zone               16.9/30
Central Time Zone               16.7/26
Eastern Time Zone               16.1/25


TOP 25 METERED MARKETS (Six-Day Average):

1. Milwaukee, 23.7/37
2. Denver, 23.2/38
3. Salt Lake City, 22.6/38
4. Seattle, 21.9/40
5. Minneapolis, 21.4/36
6. St. Louis, 20.1/31
7. Columbus, 20.0/31
8. San Diego, 19.5/33
9. Portland, 19.3/35
10. Cleveland, 19.2/30
11. West Palm Beach, 19.2/28
12. Nashville, 18.9/27
13. Boston, 18.4/32
14. Kansas City, 18.2/27
15. Sacramento, 17.9/32
T16. Washington D.C., 17.8/29
T16. Austin, 17.8/29
T18. Phoenix, 17.7/29
T18. Providence, 17.7/29
20. Ft. Myers, 17.6/28
21. Tulsa, 17.3/26
22. Cincinnati, 17.2/26
23. Indianapolis, 17.1/27
T24. Detroit, 17.0/28
T24. Chicago, 17.0/27

TOP 25 METERED MARKETS FOR WEDNESDAY, FEB. 17:
1. Denver, 29.3/45
T2. Minneapolis, 27.1/44
T2. Milwaukee, 27.1/41
4. Salt Lake City, 27.0/42
5. Seattle, 26.7/46
6. San Diego, 24.7/39
7. Portland, 22.3/39
8. Washington, D.C., 22.1/34
T9. Boston, 21.9/36
T9. St. Louis, 21.9/32
T9. West Palm Beach, 21.9/30
12. Cleveland, 21.8/33
13. Columbus, 21.4/32
14. Ft. Myers, 21.0/31
T15. Detroit, 20.6/32
T15. Kansas City, 20.6/29
T15. Austin, 20.6/32
18. Nashville, 20.4/29
19. Chicago, 20.2/31
20. Cincinnati, 20.2/29
21. Providence, 20.1/33
22. Sacramento, 20.0/34
23. Phoenix, 19.7/31
24. Jacksonville, 19.6/29
25. Richmond, 19.1/29

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage – representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.

See NBC’s Olympics breaks ‘American Idol’ six year streak

(source: information provided by NBC)