NBC's 'The Office' finished third, 'The Apprentice' sliding

0

At 8 p.m. ET, “Community” (2.2/7 in 18-49, 4.8 million viewers overall) jumped week to week by 22 percent in 18-49 rating (2.2 vs. 1.8) and 15 percent in total viewers (4.806 million vs.4.195 million) to match the show’s highest 18-49 rating since March 4.  Despite intense time-period competition that included CBS’s “Big Bang Theory,” “Community” scored a 16 percent increase on NBC’s average in the slot for the traditional ’09-10 season (1.9, non-sports, “live plus same day”).  In the time period last night, “Community” ranked #2 among NBC, ABC, CBS and Fox in men 18-34 and men 18-49 (tie).


At 8:30 ET, a live telecast of “30 Rock” (3.1/9 in 18-49, 6.7 million viewers overall) scored season highs in 18-49 and total viewers and delivered its highest 18-49 rating since December 10, 2009, when it still aired in the 9:30 slot.  In total viewers, this is the biggest audience for “30 Rock” since March 18, also in the 9:30 half-hour.  Week to week, “30 Rock” is up 48 percent in 18-49 rating (3.1 vs. 2.1) and 37 percent or 1.8 million persons in total viewers (6.701 million vs. 4.899 million).  Last night’s “30 Rock” finished within a tenth of a rating point of the time-period lead in adults 18-49 and won the slot in adults, men and women 18-34 and men 18-49. 

“30 Rock” built by 41 percent on its lead-in from “Community” and also generated a 63 percent increase on NBC’s slot average during the ’09-10 traditional season (1.9, non-sports, “live plus same day”).  The build on lead-in is a substantial jump versus NBC’s average in the slot last season, when the network was flat in this time period versus original lead-ins from “Community.”

The 3.1 rating in 18-49 for “30 Rock” was NBC’s highest for a regularly-scheduled telecast in the half-hour since October 9, 2008. 
 
At 9 p.m. ET, “The Office” (3.8/10 in 18-49, 7.4 million viewers overall) ranked #2 in the time period in adults 18-49 and was #1 ahead of ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Fringe” in men 18-34 and men 18-49 and tied for #1 in adults 18-49 and men 25-54.  Week to week, “The Office” is up 9 percent in 18-49 rating (3.8 vs. 3.5) and 6 percent in total viewers (7.357 million vs. 6.951 million). Versus its averages for last May’s sweep, “The Office” is up 9 percent in 18-49 rating (3.8 vs. 3.5) and 9 percent in total viewers (7.357 million vs. 6.771 million).

At 9:30 ET, “Outsourced” (2.6/7 in 18-49, 5.4 million viewers overall) is up week to week by 4 percent in 18-49 rating (2.6 vs. 2.5) and up 4 percent in total viewers (5.404 million vs. 5.220 million).  In the time period, “Outsourced” ranks #1 ahead of the concluding half-hours of ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Fringe” in men 18-34 and is #2 among adults 18-34, men 18-49 and men 25-54.
 
At 10 p.m. ET, “The Apprentice” averaged a 1.3/4 in 18-49 and 3.7 million viewers overall.  From its first half-hour to its second, “The Apprentice” maintained its 18-49 rating and grew 6 percent in total viewers.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)