“Who Do You Think You Are?” featured Matthew Broderick Friday, At 8 p.m. ET, “Who Do You Think You Are?” (1.5/5 in 18-49, 6.2 million viewers overall) ranked #2 (and #1 non-sports) in the time period in total viewers and is #1 overall in women 18-49 (tie) and women 25-54. “Who Do You Think You Are?” improved on NBC’s average in this time period during the traditional 2008-09 season by 25% in 18-49 (1.5 vs. 1.2) and 39% in total viewers (6.213 million vs. 4.471 million).
From 9-11 p.m. ET, “Dateline NBC” reported a 1.4/4 in adults 18-49 and 6.8 million viewers overall. “Dateline NBC” improved on the network’s average in this time period during the traditional 2008-09 season by 36% in total viewers (6.767 million vs. 4.992 million).
NOTE: All national ratings and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: information from NBC)
