Nielsen Defends Its Total Audience Measurement

NBCUniversal says Nielsen‘s Total Content Ratings product is unacceptable in its current form, and that it must delay its rollout.

Nielsen has responded by telling RBR + TVBR  that it stands by its Total Audience Measurement, and that Total Content Ratings are on schedule to syndicate data on March 1, at which time Nielsen clients will be able to use the data for external purposes.