CBSSports.com, in partnership with CBS Sports and the NCAA, released traffic stats for NCAA March Madness on Demand (mmod.ncaa.com) through the first four days of the NCAA Division I Men’s Basketball Championship. In total, there have been over 8.7 million hours of live streaming video and audio consumed, 35% growth vs. 2009 figures, by over 6 million unique visitors to the NCAA March Madness on Demand video players.
In 2010, free access to NCAA March Madness on Demand is made possible by presenting sponsors and NCAA Corporate Champions AT&T, Capital One and Coca-Cola.
Additionally, the NCAA March Madness on Demand “Boss Button” has been clicked nearly 3.3 million times through the first four days of the NCAA Division I Men’s Basketball Championship. The “Boss Button”, which was redesigned for the 2010 tournament, hides the live video action on the screen and silences the audio, replacing it with a “business-like” image. The 2010 Boss Button was designed by cartoonist Scott Adams, creator of the Dilbert comic. Click here to view the 2010 Boss Button.
NCAA March Madness on Demand traffic figures through 3/21:
•Over 8.7 million total hours of live streaming video and audio consumed
•Over 6 million unique visitors to the NCAA March Madness on Demand video players.
•3.3 million clicks of the “Boss Button” – surpassing the total clicks of the Boss Button for the entire 2009 tournament. (2.77 million)
•The most watched hour on both Thursday (3/18) and Friday (3/19) was 2:00-2:59 p.m. ET with 910,258 combined streaming hours of live video and audio.
•The most watched game through the first four days of the tournament was the double-overtime Florida vs. BYU game with 521k hours of streaming video and audio. The 2nd most watched game was Robert Morris vs. Villanova (462k hours) and the 3rd most was Siena vs. Purdue (403k hours).
NOTE: for added indepth on March Madness March 15th week March Madness: Slam dunk winner for CBS
