Emmis' WQHT-FM "Hot 97 FM" NYC is laying claim to being the first radio station in America to offer their listeners the chance to purchase event tickets entirely via cell phone text messaging. The station has debuted this technology by allowing listeners to text to purchase tickets to Hot 97's "Funkmaster Flex & Mr. Cee Midnight Birthday Cruise," which will be held on August 10th.
"Hot 97 listeners are a highly tech-savvy, mobile generation. We always look for ways to match our listeners' lifestyle with fun and exciting events and we are excited to be the first radio station in America to use mobile technology to offer our listeners the convenience of purchasing tickets entirely through their cell phones' text messaging capabilities," said Alex Cameron, Director of Sales for Emmis New York.
