New Season for PPM Markets

0

Clark-SmidtBy Clark Smidt, Broadcast Connector


NEW YORK TO BOSTON: Another cycle starts the new season. Nielsen Audio PPM radio markets #1 New York – #5 Dallas are in the spotlight. Exact survey dates are July 16-August 12 but it is called August.

With shuffles everywhere and “looking for fresh” to spike 4Q, here’s your RBR Scorecard & Commentary. 6+ total shares from Nielsen paying customers in the big 5 U.S. Markets.

1    NEW YORK, NY.  6+ pop. 16,157,500. 54 stations, 74% subscribe. Ethnic: Spanish 24%, Black 17%.

Cluster Shares May/June/July/August:  1. iHeart 27.4-27.3-26.8-26.7.  2. CBS 22.5-22.4-22.9-22.8.

  1. Emmis 9.9-10.1-10.5-10.9.  4. SBS 7.7-7.5-7.4-7.4.  5. Cumulus 5.8-5.7-5.8-5.8-5.8.   6. Univision 3.9.

Rank   Calls   Format   Owner   3 month gain/loss   June/July/August   6+ Trend   Commentary   All FM unless noted

1    WLTW Adult Contemporary iHeart. + 0.1; 7.0-6.9-7.1, lone A/C stays #1 share, #1 USA cume 5.275mil.

2    WCBS Classic Hits CBS. + 0.2; 6.5-6.6-6.7 only 0.3 back of the leader and 2.8 ahead of ClassicRock WAXQ.

3    WBLS Urban A/C Emmis. – 0.2; 6.0-6.4-5.8, takes iHeart Urban WWPR by 1.7 & Rhym-A/C WKTU by 1.8.

4    WSKQ Tropical Spanish Broadcasting (SBS). + 0.3; 5.2-5.2-5.5; Tops 6 Spanish subs Total, 11.3-11.2-11.3.

5    WHTZ CHR iHeart. – 0.3; 5.7-5.4-5.4, #2 cume 4.5 mil. Leads CHRs Rhym WQHT by 1.4, CBS WBMP 2.2.

6    WWPR Urban iHeart. + 0.2; 3.9-4.2-4.1. The Urban/Urban A/C/Gospel Total rises: 10.2-10.5-10.8.

7    WAXQ Classic Rock iHeart. – 0.6; 4.6-4.4-4.0, the only subscriber with Rock in its name.

7    WKTU Rhythmic A/C iHeart. – 0.1; 4.1-4.2-4.0 leads Hot A/Cs CBS WWFS 0.5 & CMLS WPLJ by 2.8.

7    WQHT Rhythmic-CHR Emmis. + 0.2; 3.8-3.8-4.0. NYC CHR trio moves 12.7-12.4-12.6.

10  WWFS Hot A/C CBS. + 0.9; 2.4-3.5-3.5, back together, leading Cumulus Hot A/C WPLJ by 0.7.

10  WFAN-AM/WFAN Sports CBS. + 0.1; 3.4-3.3-3.5. NY Yankees. All NY Sports: 4.6-4.5-4.6.

12  WINS-AM News CBS. – 0.5; 3.7-3.4-3.2, lead on WCBS-AM again 0.6, WNYC1.9; N/T 13.6-13.3-12.9.

12  WBMP CHR CBS Radio. + 0.4; 2.8-3.2-3.2. Two similar CBS O&Os CHR & HotA/C, spaced 0.8-0.3-0.7.

14  WPLJ Hot A/C Cumulus. + 0.5; 2.3-2.5-2.8. Solo Hot A/C up, tops CMLS WNSH Country 1.6, WABC 1.4.

14  WCBS-AM News CBS. – 0.5; 3.1-2.8-2.6. News stations dip, again as CBS Radio talk increases.

16  WXNY Spanish CHR Univision. Hangs, 2.4-2.2-2.4 takes #18 WPAT Spanish Hits SBS 2.3-2.2-1.9.

17  WOR-AM Talk iHeart. + 0.4; 1.7-1.8-2.1, helped by “Let’s Go Mets!”

19  WNYC News/Talk NYC Broadcast Found. – 0.2; 2.1-1.9-1.9, NYCBF’s 3 non-comms slip 3.8-3.5-3.2.

20  WNSH Country Cumulus. 1.8-1.7-1.6. Solo NYC Country signal from NJ bests 50kw 77 WABC!

21  WABC-AM Talk Cumulus. 1.7-1.6-1.4, how low can you go?  Talk:  #22 WKXW Townsq NJ 1.3,

23  WADO-AM Spanish N/T Univision 1.2/WQBU Reg.Mex 0.3, ESPN Spanish Sports WEPN-AM 0.1

24  Emmis Sports WEPN 1.1; WQXR Classical 0.9/WNYC-AM Talk 0.4. Press Country WKMK/WTHJ 0.4.

ACs: WHUD Pamal 0.6 & WMGQ GtrMedia 0.5; Hot A/Cs Townsq. WJLK & WWZY/WBHX Press tie 0.2.

Newark Public WBGO Jazz ties Fordham U WFUV AA 0.5, Emmis Gospel WLIB-AM 0.3.

June/July/August Swings: + 0.9 Hot A/C WWFS, + 0.5 Hot A/C WPLJ;  – 0.6 Classic Rock WAQX,

– 0.5 News WINS-AM, – 0.5 News WCBS-AM.

 

2    LOS ANGELES, CA.  11,271,300.  68 stations, 60% subscribe.  Spanish 43%, Black 7%.

  1. iHeart 25.6-25.8-26.324.6.  2. CBS 22.4-22.0-20.8-21.3.  3. Univision 8.3-8.8-8.6-8.5.
  2. SBS 3.9-4.5-4.7-4.6-4.1.  5. ETM/Bonnville 3.8.  6. Entravision 3.2.  7. Emmis 3.1.  8. Cumulus 2.7.

 

1    KBIG Hot A/C iHeart. – 0.1; 5.1-5.2-5.0, exclusive Hot A/C back to #1 & #1 cume 3.588 mil.

2    KRTH Classic Hits CBS. – 0.3; 5.2-5.0-4.9, crowded at the top: 4 stations within 0.3.

2    KIIS/KVVS CHR iHeart. Steady 4.9-4.9-4.9, up 1.6-1.7 ahead of CBS CHR KAMP.

4    KOST A/C iHeart  – 0.3; 5.1-5.5-4.8, less lead on Smooth A/C KTWV 1.8-07.

5    KTWV Smooth A/C CBS. – 0.1; 4.2-3.7-4.1, unique format stays Top 5.

6    KSWD Classic Rock Bonneville/Entercom. + 0.1; 3.7-3.8-3.8, leads Cumulus KLOS 1.3-1.4.

6    KCBS Adult Hits CBS.  + 0.2; 3.6-3.5-3.8, LA exclusive format planted in the Top 10.

8    KLVE Romantica Univision. + 0.4; 3.3-3.4-3.7, leads 9 LA Spanish subscriber Total, 18.9-17.8-19.2.

9    KFI-AM Talk iHeart. Stays, 3.5-3.4-3.5, #1 of 7 LA News/Talkers. Total shares gain 11.3-11.2-11.8.

10  KAMP CHR CBS. – 0.2; 3.4-3.3-3.2, the 3 CHRs – 2 regular & one Rhythmic are 11.0-11.3-11.2.

11  KPWR Rhythmic-CHR Emmis. + 0.4; 2.7-3.1-3.1, holding.

11  KLAX Regional Mexican SBS. + 0.2; 2.9-2.9-3.1 vs RegMex.UniVsn KSCA 2.2; Liberman KBUE 1.6.

13  KRRL Urban iHeart.  – 0.1; 3.1-3.2-3.0, steady after the switch from R&B Oldies KHHT.

14  KNX-AM/KNX-HD2 News CBS. 2.7-2.7-2.7 vs College N/Ts KPPC Pasadena 1.9, WCRW SantaMonica 1.6.

15  KROQ Modern Rock CBS 2.7-2.6-2.6 ties KYSR/KSRY Modern Rock iHeart 2.3-2.4-2.6.

17  KRCD/KRCV Spanish Adult Hits Univision, 2.8-2.6-2.5 ties KKGO Country Mt. Wilson, 3.0-2.9-2.5.

19  KLOS Classic Rock Cumulus 2.7-2/5-2.4 ties KLYY/KDLD/KDKE Spanish AdHits Entravision 2.3-2.3-2.4.

21  KSCA Regional Mexican Univision 2.4-2.4-2.2; KXOL Spanish CHR SBS 1.8; Lieberman RegMex KCRW 1.6.

24  KSPN-AM ESPN 1.4 Sports vs # 26 KLAC-AM iHeart 1.1, KLAA-AM 0.4; KFWB-AM 0.3.

25  KUSC Classical U. So.California 1.3.

27  KDAY/KDEY R & B Oldies Meruelo 1.0 ties KWIZ Ranchera Lieberman 1.0

29  KLJH Urban A/C Stevie Wonder’s Taxi Productions 0.9 ties KKJZ Jazz Cal.State U. 0.9.

31  KSSE 0.8 Spanish CHR Entravision ties KEIB-AM iHeart Talk 0.8 & KRLA-AM Salem Talk 0.8.

33  KFSH Christian Salem 0.7;  KKLA Salem Religious 0.4;  KABC-AM Talk Cumulus 50kw 0.3.

Swings: + 0.4 Romantica KLVE, + 0.3 Modern Rock KYSR; – 0.5 Country KKGO, – 0.4 RhythmicCHR KPWR.

  1.  CHICAGO, IL.  7,819,200.  84 stations, 52 % subscribe.  Spanish 20%, Black 17%.
  2. iHeart 20.5-20.8-21.6-21.5.  2. CBS 23.0-21.6-20.1-20.6.  3. Hubbard 10.4-10.5-11.0-11.3.
  3. Cumulus/Merlin 9.9-9.6-9.5-9.7.  5. Univision 6.0-6.8-6.5-6.7.  6.  Digity/Alpha 3.2.

 

1    WTMX Hot A/C Hubbard. + 0.6; 5.0-5.0-5.6, iHeart WLIT trails 1.8-2.3. HotA/C 8.8-8.6-8.2-8.9.

2    WAVZ Urban A/C iHeart. – 1.2; 6.5-5.8-5.3, big slide vs Urban WGCI 3.7

3    WBBM-AM/WCFS News CBS. Holds 4.6-4.7-4.6. Cubs on AM. 5 N/Ts stay 14.5-14.2-13.7-13.7.

4    WKSC CHR iHeart. – 0.3; 4.1-3.9-3.8, #1 cume 2.418-2.355-2.276 mil vs RhymCHR WBBM 3.6.

5    WGCI Urban iHeart. 3.8-3.8-3.7. Urban/UrbanAC/Gospel Total, 13.9-13.4-9.7 (WPWX unsubscribed).

5    WGN-AM Talk Tribune. – 0.6; 4.3-3.7-3.7, #2 of 5 N/Ts vs CBS WCFS & Public WBEZ, tied at 2.1

7    WJMK Classic Hits CBS. – 0.4; 4.0-4.1-3.6. vs Classic Hits WDRV Hubbard 3.1 & Cumulus 3.1.

7    WXRT Adult Alternative CBS. + 0.6; 3.0-3.6-3.6, a 3-way CBS tie with RhymCHR WBBM, 3.3-3.4-3.6.

10  WLIT Hot A/C iHeart. – 0.3; 3.6-3.2-3.3, 3rd Hot A/C is Digity/Alpha suburban WXLC 0.5.

14  WKQX Modern Rock Cumulus/Merlin. 3.1-3.1-3.2, Chicago’s only Modern Rocker.

15  WDRV/WWDV Classic Hits Hubbard. – 0.1; 3.2-3.5-3.1 As 3 Classic Hitters go 9.9-10.0-9.5-9.7.

15  WOJO Regional Mexican Univision. – 0.4; 3.5-3.3 vs # 28 SBS RegionalMex WLEY 1.7-1.6.

15  WUSN Country CBS. + 0.2; 2.7-2.9-3.1. #1 Country vs iHeart WEBG 2.4, Digity/Alpha WCCQ 0.4.

18  WLS Classic Hits Cumulus. + 0.2; 2.8-3.2-3.0.  Chicagoland has 3 Classic Hits & 3 Classic Rockers.

19  WSHE A/C Hubbard. + 0.3; 2.3-2.5-2.6.  A/Cs Digity/Alpha WSSR 0.6/WXLC & Matrix WZSR tie 0.5.

20  WPPN Spanish Hits Univision. + 0.4; 2.1-2.2-2.5/WVIV/WVIX SpanUrban 1.0/WRTO-AM SpN/T 0.1.

21  WEBG Country iHeart. + 0.5; 1.9-2.4-2.4.  Digity/Alpha County WCCQ 0.5.

22  WLUP Classic Rock Cumulus/Merlin. 2.6-2.2-2.3. ClassicRocks Matrix WFXF 0.3, Digity/Alpha WRXQ 0.2

23  WCFS News CBS.  Stays 2.1, ties Chicago Public WBEZ 2.1. #30 WLS-AM Cumulus Talk 50kw, 1.2.

25  WSCR-AM Sports CBS. 2.0 vs. #29 WMVP-AM 1.4.  Total Chicago Sports: 3.4.

27  WRME-LP Soft A/C Venture Tech, 1.8.

31  WIIL Rock Digity/Alpha 1.0, WFXF ClassicRock Matrix 0.3, Olivet Nazarene Christian Rock WONU 0.1.

Etc: WGRB-AM Gospel iHeart ties WMBI Moody Bible Teaching WMBI, 0.7. WDCB Jazz College DuPage 0.2.

Swings:  + 0.6 Hot A/C WTMX, + 0.5 Country WEBG; – 1.2 Urban A/C WEAZ, – 0.6 Talk WGN-AM.

 

  1.  SAN FRANCISCO, CA.  6,463,500.  48 stations, 73% subscribe.  Spanish 22%, Black 7%.

iHeart 19.0-17.6-18.4-17.1.  CBS 16.8-16.7-16.1-15.1.  Cumulus 13.2-14.7-12.1-12.4.

Entercom 12.7-13.2-12.7-14.8.

 

1    KCBS/KFRC-F News/Talk CBS. – 0.1; 5.9-5.9-5.8, N/T leader vs KQED 4.8; CMLS KGO-AM 1.5.

2    KOIT A/C Entercom. + 1.4; 4.3-5.5-5.7, #1 cume 1.7mil, leads Digity/Alpha A/C KBAY 3.4-3.6.

3    KNBR Sports Cumulus. – 1.0; 6.2-4.4-5.2, Giants still hot vs. ETM KGMZ 1.4, CLMS KTCT 0.3.

4    KQED, Inc. News/Talk. + 0.6; 4.2-4.3-4.8. Iconic as 6 SF News/Talk subscribers up 14.7-14.8-15.4.

5    KIOI Hot A/C iHeart. + 0.2; 4.4-4.9-4.6, the 3 Hot A/C Total slips 10.4-10.4-10.4-10.0.

6    KLLC Hot A/C CBS. – 0.4; 4.4-4.0-4.0, edges partner KMVQ.  Line is very fine between CHR&HotA/C.

7    KMVQ-F CHR CBS.  – 0.6; 4.4-4.0-3.8 now in a 3-way tie with Rhyms iHeart  KYLD & ETM KRBQ.

7    KYLD Rhythmic-CHR iHeart. + 0.1; 3.7-3.6-3.8, KRBQ Rhythmic A/C Entercom. + 0.7; 3.1-3.3-3.8.

10  KMEL Urban iHeart. – 0.2; 3.6-3.7-3.4, lead over ETM UrbanA/C KBLX down 1.9-1.4-1.3-1.0-0.7.

11  KISQ Rhythmic Oldies iHeart+ 0.1; 2.8-2.7-2.9, Dirty Dancin’ glimmer?

12  KBRG Spanish Adult Univision. – 0.4; 3.2-3.1-2.8 vs RegMex SBS KRZZ 2.0 & UniV KSOL/KSLQ 1.7.

13  KBLX Urban A/C Entercom. + 0.4; 2.3-2.7-2.7.

14  KOSF Classic Hits iHeart. + 0.3; 2.1-2.6-2.4, Total on 3 Classic Rock/Classic Hits 5.9-6.1-5.5-5.9-5.6.

15  KBAY A/C Digity/Alpha. + 0.2; 1.9-2.1-2.1, hooks with 3 Alpha A/Cs KUIC, KKIQ, KKDV adding 1.4.

18  KSAN Classic Rock Cumulus. Iconic calls yield just 2.0, tie WRZZ RegMex SBS, 2.0..

20  KSFO-AM Talk Cumulus. 1.9-2.0-1.9.  # 24 CMLS News 50kw KGO-AM, 1.5. SF Unified N/T KALW 0.5

21  KFOG/KFFG Adult Alternative Cumulus. 1.8-2.1-1.8, only SF Alternative, lost in the fog, ties KITS.

21  KITS Modern Rock CBS.  2.0-2.0-1.8, exclusive. 3 Rockers slip 5.4-5.4-5.3-5.0.

23  KDFC/KXSC/KOSC Classical University Southern California. – 1.0; 2.7-2.2-1.7, exclusive format, sour note.

23  KSOL/KSQL Regional Mexican Univision, 1.7.

25  KGMZ/KGMZ-HD2 Sports Entercom, 1.4 vs CMLS Sports KTCT-AM 0.3. Sports 7.5-8.6-6.5-6.9.

25  KEZR Hot A/C Digity/Alpha 1.4.    27 KUFX Classic Rock ETM 1.2.  28 KSJO Country Principle 0.7.

Etc:  KZDG-AM Ethnic CBS 0.2.  KNEW-AM Bloomberg Business iHeart 0.1.

Swings: + 1.4 A/C KOIT,  + 0.7 Rhythmic A/C KRBQ; – 1.0Sports KNBR-AM, – 0.6 CHR KMVQ.

 

  1.  DALLAS, TX.  5,633,600. 66 stations, 52% subscribe.  Spanish 26%, Black 16%.

iHeart 22.8-22.7-21.6-21.9.  CBS 17.3-17.7-17.4-18.0.  Cumulus 16.3-16.1-14.9-16.0

Service Broadcast 6.9-7.1-6.5-6.9-6.2.  Univision 6.0-6.8-6.2. Radio One 5.4.  Salem 3.9. Lieberman 3.6.

North Texas Public 3.5

 

1    KHKS CHR iHeart.  – – 0.4; 7.2-6.9-6.8, #1 share, #1 cume 1.878-1.791-1.765 mil; only Big D CHR.

2    KPLX Country Cumulus. + 1.3; 4.6-5.1-5.9, Cumulus Country pair with KSCS up 8.2-8.2-8.3-9.3.

3    KDMX Hot A/C iHeart. + 0.3; 4.8-4.8-5.1, gains 1.1-1.7 over CBS HotA/C KVIL. HotA/Cs: 8.5-8.8-8.5.

4    KLUV Classic Hits CBS. + 0.4; 4.6-4.5-5.0, exclusive, jumps over iHeart ClassicRock KZPS.

5    KZPS Classic Rock iHeart. – 0.3; 4.4-4.6-4.1. Big D Classic Hits/Classic Rock Total holds 9.0-9.1-9.1.

6    KLNO Regional Mexican Univision + 0.3; 3.7-4.3-4.0, tops 7 RegMexicans: 10.1-10.9-10.5-10.6.

7    KLTY Christian Salem. – 0.5; 4.4-3.8-3.9, now 1.4-1.8 over First Dallas Christian KCBI.

8    KVIL Hot A/C CBS. – 0.3; 3.7-3.7-3.4, the only Hot A/C

8    KKDA Urban Service Bcstng.  Holding 3.4-3.7-3.4. Urbans + RhymOldies KSOC 11.2-10.5-11.0-9.9.

8    KSCS Country Cumulus. – 0.2; 3.6-3.2-3.4. Two of the same format, one up, one down. Sensible?

8    KBFB Rhythmic-CHR Radio One. + 0.6; 2.8-3.2-3.4. Exclusive Rhythmic-CHR makes a nice move.

8    KEGL Rock iHeart+ 0.8; 2.6-2.8-3.4.  Good trend as Rock Total hits 10.0. 5-way tie, if you’re keeping score.

13  KJKK Adult Hits CBS. + 0.1; 2.9-2.7-3.0, exclusive format.

14  KRNB Urban A/C Service Broadcast. – 0.3; 3.1-3.2-2.8, vs Urban CMLS KLIF 1.7.

14  KRLD Sports CBS. + 0.4; 2.4-2.9-2.8. The 3 Dallas Sports stations combine & stay 5.5-5.8-5.8.

16  WBAP-AM N/T Cumulus. + 0.2; 2.5-2.5-2.7. Top N/T vs Public KERA 2.0, CBS KRLD-AM 1.5.

17  KDGE Rock iHeart. – 0.1; 2.6-2.4-2.5 vs. North Texas Public AA KKXT 1.5.

18  KMVK Regional Mexican CBS. + 0.4; 1.9-1.9-2.3 vs Lieberman RegMex KNOR 1.4/KZZA 1.3/KBOC 0.9.

19  KCBI Christian First Dallas. 2.0-2.4-2.1.  KJRN Christian SW Adventist U.  0.9.

20  KSOC/KSOC-HD2 Rhythmic Oldies Radio One ties North Texas N/T KERA & CMLS Sports KTCK-AM 2.0.

23  KLIF-F Urban Cumulus. 1.7-1.9-1.9-1.7.

24  KRLD/KRLD-HD2 News/Talk CBS. – 0.8; 2.3-1.7-1.5. N/Ts Salem WSKY 0.6, CMLS KLIF/KLIF-HD2 0.3.

24  KDXX/KESS Spanish Hits Univision 1.5 ties KKXT Adult Alternative North Texas Public 1.5.

30  KESN Sports ESPM 1.1.

Swings:  + 1.1 Regional Mex KLNO, + 0.9 Sports KRLD; – 0.9 CHR KHKS, – 0.7 N/T KRLD-AM

Take-Aways: 

*  New Season – Make it Count.

*  Audio wins when the content connects.

*  Radio is Prime for Politicians and Primaries.

*  You can’t be “just” ordinary.

Broadcast Connector Clark Smidt adds immediate results with audience & advertisers through presentation with existing resources. New Season Spark. Call (978) 470 2120 or search www.broadcastideas.com  See weekly Nielsen & Audio Trend Updates at www.rbr.com – search Clark Smidt.