Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on radio, TV and cable that they monitor since the April 20 explosion on the Deepwater Horizon in the Gulf of Mexico. Here are the new totals for BP advertising in the markets Media Monitors covers. Within the latest week, they’ve seen increases in units for radio and TV, but a slight decrease in cable.
BP |
Radio |
TV |
Cable |
3 Media Total |
4/20-4/26 |
2934 |
799 |
991 |
4724 |
4/27-5/03 |
15 |
1 |
6 |
22 |
5/04-5/10 |
92 |
1 |
3 |
96 |
5/11-5/17 |
9 |
1 |
1 |
11 |
5/18-5/24 |
77 |
1 |
4 |
82 |
5/25-5/31 |
555 |
1 |
0 |
556 |
6/01-6/07 |
440 |
1020 |
1712 |
3172 |
6/08-6/14 |
1459 |
1464 |
1639 |
4562 |
|
|
|
|
|
Grand Total |
5581 |
3288 |
4356 |
13225 |